CLOSE Invoice Finance has appointed award-winning agency Line as its digital partner.
One of the UK’s leading cashflow solutions providers, Close Invoice Finance selected Line to provide technical, creative and strategic support as the company prepares for a major overhaul of its online operations.
Chosen following an extensive multi-agency pitch, the agency will be responsible for delivering a multi-phase development strategy designed to radically improve the site’s user experience and its integration with the company’s back office transactional systems.
“This is a great win for us. As a company, Close Invoice Finance feels that their site should be doing more than providing background information and a static point of contact. They want to deliver a digital channel that not only provides a compelling user experience but also plays an integrated role in both the sales process and day-to-day operations,” said Ross Laurie, managing director at Line.
Says a spokesperson: “Close Invoice Finance is part of the Close Brothers Group, one of the City’s most enterprising and respected merchant banks and a FTSE top 250 listed company.
“With over 1,000 clients and a client life in excess of the industry average, the firm is the only invoice financing organisation to have gained preferred supplier status with the Chartered Institute of Accountants in England and Wales.
“Phase one of the project – due to be completed in May – will involve a complete rebuild and redesign of the company’s existing site. Line will then begin work on a number of initiatives aimed at increasing the channel’s transactional capabilities.”
Continued Luisa Calcinotto, Commercial Finance head of marketing, Close Brothers Group plc: “As we prepared to approach a critical period in the development of our online activities, we were looking for an experienced and creative partner to both realise our vision and provide long-term strategic guidance. Line delivered a solid pitch with some strong ideas and left us feeling real excitement for the project. It quickly became obvious that Line were the ideal partner to help make our vision for the site a reality.”
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