THE SUBWAY® chain, the leading sandwich provider in the UK and Ireland, is this month celebrating five years on from first opening its doors in the town’s Douglas Street.
The chain now has five successful stores throughout Fife and employing 60 full and part-time staff. In Scotland alone, SUBWAY® has helped 45 franchisees set up shop, including a growing trend of footballers, bankers and others from corporate backgrounds investing in becoming a franchisee.
Steven Woods, a local ex-police officer and former young professional footballer with Dunfermline Athletic, decided on a career change after three years in the police force and was eager to make the move to become his own boss. He said: “Initially, I looked at a number of franchising options, but decided on SUBWAY® for its proven and hugely successful business model, not to mention its great tasting, healthy and fresh products, making it an attractive option for me.
“I always wanted to open a store locally as I know the area well and felt that a SUBWAY® store could build a good base of repeat custom and compete successfully with other businesses, which I am glad to say has been the case. SUBWAY® has without doubt been a great investment for me and has given me the chance to move from being a police officer into a career where I am essentially my own boss.
“Since the move there has been no looking back and as well as Douglas Street, I now have a store at Hospital Hill and plan to use this experience to open a further outlet in Fife. I plan to follow this with the appointment of an area manager to look after my stores.”
To coincide with the fifth birthday Steven has asked children from the local Queen Anne High School to suggest ideas for an ‘Anniversary Sub’. Participants will have to provide an artists impression and description of how the sub will taste. The winning ‘sub’ is going to be revealed by a mystery guest, who is well known in the local area.
To coincide, the store will be offering a special anniversary deal – with details to be announced shortly.
The SUBWAY® chain, which has more than 1,400 stores across the UK and Ireland, of which almost 140 are in Scotland, attributes much of its success to offering customers a choice of great tasting, great value Sub sandwiches, with prices ranging from 79p.
It has also recently announced a number of initiatives to help customers make informed choices promoting a healthy balanced diet, including the rebranding of its ‘Lite’ Subs to ‘Low Fat’ Subs, each containing less than 3g fat per 100g, and taking part in the Food Standard Agency’s drive to display calorie information on menus.
ENDS
NOTES TO EDITORS:
· The SUBWAY® chain is the world’s largest submarine sandwich franchise, with over 30,000 locations in over 87 countries
· Around £9million is generated for the economy in Scotland from the 138 outlets north of the border, with almost 2,000 employed by the chain.
· In 2008, the SUBWAY® chain was ranked the number one global franchise by Entrepreneur Magazine
· Headquartered in Milford, Connecticut, SUBWAY® was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey, which has made it possible for thousands of individuals to build and succeed in their own business
· SUBWAY® is a registered trademark of Doctor’s Associates Inc
· For more information about the SUBWAY® chain please visit www.subway.co.uk
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