COORS Brewers CEO, Mark Hunter, is to be the new president of ISBA, the Voice of British Advertisers, it was announced today.
Mark will chair the ISBA Council, the organisation’s senior governance body, and succeeds John Clare CBE, former chief executive of retailer DSG International.
From 1996 Mark Hunter was marketing director at Bass Brewers, overseeing a 100 per cent growth in Carling sales by 2005, introducing Carling Extra Cold and establishing Grolsch as a major premium lager in the UK.
Bass’s brewing interests were acquired by the US Brewer Coors in 2002 and, when this new entity subsequently merged with the Canadian brewer Molson to form Molson Coors in 2005, Hunter was appointed chief commercial officer for the Canadian operation. December 2007 saw Mark return to the UK to take up his current position of chief executive Officer of Coors Brewers Ltd.
Mark said: “Companies face a challenge in protecting their freedom to advertise from increasing regulation, especially during the current commercial down turn. One of my priorities as ISBA president will be to demonstrate to Government how advertisers can be part of the solution to drive positive consumer choices in society.”
ISBA’s director general, Mike Hughes, congratulated Mark on his appointment: “Coors have a longstanding relationship as one of ISBA’s key members and I am delighted to welcome Mark as our new president.
“He brings with him a wealth of experience, and his proven marketing and general management skills will benefit ISBA and all our advertiser members greatly in the current challenging financial climate.
“I also want to thank sincerely John Clare for his three years as president. He has provided both clear leadership and wise counsel throughout his term, for which I would like to extend ISBA’s, and my own, true gratitude.”
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