TARTAN Silk have today (12 October 2006) announced their appointment by luxury Italian drinks specialist, Rocco Venezia, for the development and delivery of a UK-wide public relations brief.
The appointment is the latest high-profile win for the Edinburgh-based agency, following their appointment earlier this year to handle the PR account for the capital’s five-star Sheraton Grand Hotel and One Spa.
Work on the Rocco Venezia account will see the agency further strengthen relationships with key national and regional media in the consumer sector, with the aim of building the profile of the brand and its premium Italian bubbly offering.
Martin Hunt, managing director at Tartan Silk, said: “Rocco is an extremely exciting company with products that successfully bring out the best of Italian produce. We’re confident that we can help to establish Rocco as a landmark in the media’s landscape of luxury products.”
Roslyn Storrar, brand and marketing director at Rocco, commented: “This is a highly significant appointment for us which we anticipate will strengthen Rocco as an aspirational brand through the creativity shown by Tartan Silk and their placement of our key brand benefits in the media.”
-ENDS-
For further media information or interviews please contact Karen Jordan or Martin Hunt at Tartan Silk on 0131 557 8885 or karen@tartansilk.co.uk or mh@tartansilk.co.uk
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Contact: Karen Jordan or Martin Hunt
Phone: 0131 557 8885
Email: karen@tartansilk.co.uk
