LEADING Scottish specialist property services company, Ross & Liddell, is going underground in a bid to reach potential customers some other firms never bother talking to.
The company has booked a month-long advertising stint with the ‘Clockwork Orange’ subway system in Glasgow, where it’s one of the sector’s main players, and will profile its broad array of services in a novel series of linked ads in carriages throughout January.
It’s reckoned to be the first time such a company has booked ad space on the subway in this way, and is a deliberate attempt to get the positive news on a major player in Scottish property to thousands of people who benefit directly from its services.
The ground-breaking ad campaign is part of a general move by Ross & Liddell to communicate its services effectively to as broad an audience as possible.
Financial director, Alex Cassidy, said: “Many people know we have a major role to play in property management, but we’re equally active in areas which directly concern huge numbers of people – furnished letting, commercial letting and building services.
“So we’re going to have separate ads in the various carriages for each of our four main areas of endeavour.”
MEDIA RELEASE posted by Blueprint Media. You too can post media releases (aka press releases) on allmediascotland.com. For more information, email here.
Contact: Alec Cassidy
Phone: 0141 221 9266
Email: christinamurnin@blueprintmedia.co.uk
Website: http://www.ross-liddell.com
