NOAH Beers, the brewery trading as WEST from its base at Glasgow Green, has cheered its customers by refusing to pass on the 4p budget hike on a price of beer.
As announced in this week’s Budget, from midnight on Sunday, alcohol duty rates will increase by six per cent above the rate of inflation, with beer rising by 4p a pint. Alcohol duties will then increase by two per cent above the rate of inflation.
However, as a small brewery, Noah Beers qualifies for the Small Breweries’ Relief scheme which means that it does not face as onerous duty rates as its bigger competitors. Consequently, Noah Beers has no intention of increasing the price of a pint from Monday.
Noah Beers’ German MD, Ms Wetzel, said: “I will absorb the price in duty rates and not pass it on to our customers. We have a substantial student customer base and, as a young company with young staff who know that every penny counts, there’s no way I’m increasing the pint of beer by 4p and risk alienating my valued customers.
“Indeed, rather than a rise in excise duty, of more concern to Noah Beers has been the price of malt, which has doubled over the last year.”
Noah Beers, named after Petra’s son, operates a full production brewery and is home to a 440 seater beer hall and restaurant on Glasgow Green. Styling itself on the beers of Bavaria, WEST’s products are the only beers in the UK that meet the Reinheitsgebot; German legislation which ensures only the finest, purest beer is deemed fit for consumption.
WEST currently produces four draught beers: Its signature WEST Helles (a Munich-style lager), the WEST St Mungo, and the WEST Hefeweizen.
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