SCOTTISH family butcher, Simon Howie, has been short listedin the Marketing Initiative of the Year category of the Scotland Food & Drink Excellence Awards for its brand development campaign.
Emma Loftus, marketing manager at Simon Howie Foods, said: “We’re delighted to be short listed for this prestigious award for a brand development project conceived to push the brand profile even further by developing the language and imagery of the brand to better engage with the target audience and to enable stronger association with the Simon Howie brand.”
The brand development campaign included the new breakfast range and other packaging needed to reposition it against developing competition, whilst at the same time communicating the Simon Howie brand points of difference; its heritage, tradition and innovation.
The Simon Howie brand has achieved significant progress over the past few years and in October 2010 was recorded as featuring in position 26 in the Scottish brand charts, when only a few years previously it did not feature in the top 50.
Sponsored by the Royal Highland and Agricultural Society of Scotland, the Marketing Initiative of the Year award is presented to the business that has demonstrated the most effective marketing initiative supported by a robust strategy.
The Scotland Food & Drink Excellence Awards recognise those companies in Scotland who are leading the way with innovation, enterprise and quality.
ENDS
For further information please contact Emma Loftus on tel 01764 684332
Issued on behalf of Simon Howie by Liquorice Media tel 0141 568 4018 www.liquorice-media.com
Date 20th April 2011
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