Media Release: DJs get revved up for Cash for Kids

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BREAKFAST DJs, Boogie and Arlene, got revved up at Fort Kinnaird today to mark the launch of a new sponsorship for Radio Forth Cash for Kids.

The duo attended a ceremony at Western Honda, which saw the local car dealership donate a Honda Jazz to the Radio Forth Cash for Kids team for one year.

The company, part of the Eastern Western Motor group, has selected the radio charity as its official charity partner for 2011/12.

The Honda Jazz has been branded with the Radio Forth Cash for Kids charity logo, and will be used by the team for its day to day activities.

Western Honda has a series of other events and initiatives planned for 2011/12 to help the charity in its fundraising efforts.

Ann Marie Miller, regional charity manager, Cash for Kids Scotland, said: “We would like to say a big thank you to the Eastern Western Motor Group for their extremely generous donation, which will be extremely beneficial for the charity over the next year.

“Radio Forth Cash for Kids works to support local charity initiatives for children who may be disadvantaged through poverty, neglect or abuse, and children who suffer from illness and disabilities, throughout Edinburgh, The Lothians and Fife.”

Fiona Larnach, group marketing manager at Eastern Western Motor Group, said: “We are absolutely delighted to announce Radio Forth Cash for Kids as our official charity partners of 2011/12.

“We decided to begin our annual sponsorship by providing a free Honda Jazz for the charity for the next year, which we hope will be a useful resource for the team.

“We have a whole host of other initiatives lined up to take place throughout the year to help raise funds for this extremely worthwhile, local cause.”

ENDS

Issued on behalf of Bauer Media by The BIG Partnership.

For further information please contact:

Nicola Macnaughton at The BIG Partnership on 0141 333 9585 / 07725 638 246 or nicola.macnaughton@bigpartnership.co.uk

About the Bauer Media Group

  • The Bauer Media Group is a worldwide media empire operating businesses across 14 countries. Bauer Radio Ltd, which joined the group in 2008, is home to a growing network of no.1 commercial radio stations in all major markets in the UK.

About Cash for Kids

  • Bauer Media currently has 20 radio charities operating at stations within Scotland, England and Northern Ireland, each of which supports local charity initiatives for sick and underprivileged children under the umbrella brand of Cash for Kids; All money raised locally is spent locally, and collectively they raised in excess of £7.5 million in 2010 www.cashforkids.uk.com
  • Cash for Kids Stations are Downtown/Cool FM, MFR, Tay, Forth, Clyde, Northsound, Westsound, Southwestsound, CFM, Metro, TFM, Rock, Key, City, Viking, Hallam, Aire, Kerrang!, Wave 105 and Magic 105.4 (Most recent charity launch was Kerrang! in November)
  • Donations that are received during our Christmas campaign are immediately allocated to children and/or projects that make a difference to children in local communities.

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Contact: Nicola Macnaughton
Phone: 0141 333 9585
Email: nicola.macnaughton@bigpartnership.co.uk
Website: http://www.bigpartnership.co.uk