Media release: Simon Howie sponsors ‘world’s highest Burns Supper’

A DELEGATION of intrepid climbers fly out from Edinburgh airport tomorrow (04.01.11) to scale Kilimanjaro in an ambitious attempt to create the ‘world’s highest Burns Supper’.

A special charity event sponsored by the Scottish butcher Simon Howie, the world’s highest Burns Supper will see Michelin-star chef, Andrew Fairlie. prepare a special haggis for comedian, Fred MacAuley, and fellow climbers at the summit of Kilimanjaro which, at 5,895 metres, is the highest mountain in Africa.

Organised by the Hospitality Industry Trust Scotland, the HIKE (HIT Scotland’s Intrepid Kilimanjaro Expedition) involves people from across the service and hospitality industry in an effort to raise £150,000 for the charity.

At the top of Kilimanjaro, the lower air pressure means the boiling point of water is reduced to 78 degrees Celsius causing cooking times to increase.

Simon Howie and his team, which sell more than a million haggis every year, have created a special ‘Kilimanjaro Haggis’ that can be cooked at high altitude.

Simon Howie said: “Due to the challenges posed by cooking at very high altitude, we’ve loosened the texture of our Kilimanjaro haggis by reducing the protein content and increasing the onion, spices, barley and oats to assist the cooking process.

“I’m delighted to sponsor the world’s highest Burns supper, and thrilled our product will be cooked and eaten on one of the world’s highest mountains by one of Britain’s top chefs.”

Simon Howie was named Entrepreneur of the Year in 2008 by the Entrepreneurial Exchange when he was praised for his serial entrepreneurship which has seen his business interests expand far beyond his successful butcher’s empire which supplies many major supermarkets.

The Kilimanjaro climbers include representatives from: Gleneagles, Hilton Hotels, Prestonfield House, Missoni Hotel, The Townhouse Collection, Harvey Nichols, Glenmorangie, Gleneagles and Cameron House.

ENDS

For further information please contact Simon Howie on tel 01764 684332

Issued on behalf of Simon Howie by Liquorice Media tel 0141 568 4018 www.liquorice-media.com

Date 3 January 2011

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Contact: Susan Christie

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