Media release: Murrays Bakers named Customer Choice Craft Baker of the Year

THE search for the 2020/21 Scottish Baker of Year might have been postponed, but over 14,000 bakery customers in Scotland still voted for their favourite baker and Scottish Bakers, the industry organisation with over 200 bakery members Scotland-wide, is delighted to announce that:

Murrays Bakers is the Customer Choice Craft Baker of the Year 2020/21 having received over 500 votes from its customers.

Linda Hill, of Murrays Bakers, said: “That’s fantastic! I am so so chuffed, thank you! Coming after such a really great re-opening that has made my day. Just wait till I tell the staff! After such a tough few months, it is beyond wonderful to know that so many of our customers rate us their favourite craft baker. We are really touched so thanks to everyone who took the time to vote for us and we are looking forward to continuing to serve our community with freshly baked, quality produce for many more years to come.”

Scottish Bakers ambassador and star baker in her own right, Mich Turner MBE, said: “It’s not just for our daily bread that we rely on our local bakers and who doesn’t love a tasty treat, perfect pie or super sausage roll so to be able to celebrate the success of our winners today is wonderful.”

The competition runs every year to help find the best bakers in Scotland and the 2020 competition, which got off to a great start in February before the COVID-19 pandemic hit, saw the first ever ‘Customer Choice’ awards. Shoppers simply voted for their favourite baker and from these we have identified a ‘Customer Choice’ winner in each of the four business categories: Craft Baker, Retail Craft Baker, Wholesale Baker and Bakery Café.

Turner added: “I am delighted to announce the winners today and bring some sense of celebration back to the great Scottish Bakers family. And as lockdown eases, we’re asking consumers everywhere, if you haven’t shopped in your local baker for a while, perhaps now is the time to pay a visit and try some of their fantastic fresh bakes. Each product you buy helps recognise the hard work and skill of your favourite local baker and to help their businesses bounce back.”

Alasdair Smith, of Scottish Bakers, who organise the competition, addd: “We are delighted to have been able to give the public a say in 2020 with our new Customer Choice awards. It was a great opportunity for Scottish bakers to reach out to their customers and communities and get people buzzing about great, traditional Scottish baking. Murrays are a worthy winner of the Customer Choice Craft Baker of the Year award sponsored by Clydesdale Bank.”

Notes for editors:

Scottish Bakers has been supporting and protecting the interests of Scotland’s bakery trade for almost 130 years.

Scottish Bakers core purpose is to promote and protect the interests of the trade; representing, advising and supporting all aspects of Scotland’s baking industry to ensure it remains competitive and equipped for growth.

It does this by providing the widest possible range of benefits that help its members sustain and grow their businesses, including: skills development, technical information and assistance, competitions, sector intelligence, legal advice, financial discounts, and social and business networking.

Scottish Bakers manages both The World Championship Scotch Pie Awards and The Scottish Baker of the Year Awards each year to recognise and celebrate excellence in the sector.

But most importantly, Scottish Bakers belongs to its members, it is there for their benefit and is proud of its motto, ‘for the good of all’.

www.scottishbakers.org

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