FIGURES published today (Thursday 24 October) by Radio Joint Audience Research (RAJAR) – the official body in charge of measuring radio audiences in the UK – have shown strong combined growth of the three Scottish Sun radio stations through the third quarter of 2019 to achieve more listeners than at any point since their launch.
The music stations were launched by News Scotland and Wireless at the start of 2018, and their year-on-year weekly reach has increased by 63 per cent. Today’s figures show that the stations achieved a combined weekly reach of 44,000 listeners in Q3 2019.
The stations have a good listenership across key demographic groups, and the average age of listeners is 40.
Welcoming the figures, Richard Bogie, managing director of News Scotland and News Ireland, said: “We are delighted by the strong growth of The Scottish Sun radio stations to achieve record audience figures.
“The stations are a popular daytime choice, and the strong demographic reach offers advertisers and commercial partners valuable opportunities to communicate with a growing audience.
“We have put significant resources behind marketing the stations and will continue to do so as we look to further increase our listener figures.”
ENDS
Notes for editors:
RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.
News Scotland publishes The Scottish Sun, The Scottish Sun on Sunday, The Times Scotland and The Sunday Times Scotland.
The three Scottish Sun stations are available on DAB and online and each targets a different audience demographic. Scottish Sun Hits features back-to-back chart hits; Scottish Sun 80s focuses exclusively on tracks from the 1980s; and Scottish Sun Greatest Hits features classic hits from the 1970s onwards.
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