TOURISM businesses in Lochaber and throughout the Highlands are being urged not to miss the Lochaber Tourism Summit at the Kingshouse Hotel, Glencoe on Thursday 21st November; a highlight of Lochaber Ideas Week, a week of inspiring business events created specifically for the local business community by Lochaber Chamber of Commerce.
Frazer Coupland, CEO of Lochaber Chamber of Commerce, said: “The 2019 Tourism Summit is Lochaber’s premiere tourism business event. In these uncertain times, when tourism businesses across the region face increasingly tough challenges, attendees will gain essential insights to unlock the huge potential of their businesses in an ever-increasing digital world and to capitalise on every opportunity arising in 2020 and beyond. They will also hear first-hand about the cutting-edge vision for Scotland’s tourism industry, at both national and local levels.”
The 2019 Tourism Summit, sponsored by HWEnergy, keynote speakers Cat Leaver, director of newly-created Brand Scotland, and Stephen Leckie, the visionary CEO behind the hugely successful Crieff Hydro Family of Hotels and the chair of The Scottish Tourism Alliance, will empower, inspire and inform delegates with innovative and progressive business and digital marketing strategies, partnership opportunities, industry visions and future trends and best practice.
With Fort William being a world-renowned mountain bike destination, Mike Dennison from Sustrans, will also be discussing the huge opportunities for cycle tourism in the region and how businesses can fully benefit.
The event is also about the importance of embracing digital marketing. The fantastic homegrown social media influencer and pro mountain biker, Hannah Barnes (pictured), together with her partner, renowned content creator, Brodie Hood, will reveal the secrets to an effective social media strategy that will connect and engage with target visitors, together with the best content in which to showcase the region as a destination and its memorable and unique experiences.
Frazer Coupland added: “Our Tourism Summit is guaranteed to be an amazing day and all for just £30 including lunch! Delegates will gain hugely valuable access to some of the industry’s big players that you’d normally expect to travel to the central belt for. They will even have the opportunity to start the day off with a bit of yoga.”
To find out more about all the events taking place during Lochaber Ideas Week (18 to 22 November 2019) and to book tickets for The Tourism Summit go to https://www.lochaberchamber.co.uk/events/lochaber-ideas-week-2019/
ENDS
Media contact:
Paddy Cuthbert | Littlehouse Media | E: paddy@littlehousemedia.co.uk
M: +44 (0)7913 951717
Image attached: Hannah Barnes with her dog. Please credit Brodie Hood
Notes for editors:
Lochaber Ideas Week Tourism Summit Overview
Date: Thursday 21 November 2019
Venue: The Kingshouse Hotel
Sponsor: HWEnergy
Programme:
Breakfast Yoga: Set yourself up for an excellent day with optional breakfast yoga led by Hannah Barnes at 08:00a. The main part of the day starts at 09:30.
Cycle-friendly tourism: Sustrans Scotland will present the opportunities and benefits that cycle-friendly tourism can bring to the Lochaber area and detail simple ways to get involved.
Step up your social ,edia: Outdoor brand ambassador and mountain biker, Hannah Barnes, and photographer, Brodie Hood, take us through the key steps to creating social media that connects with your audience. They’ll show us simple steps to elevate your online presence and make your message stick.
Lunch break – enjoy a delicious lunch as part of the day
Brand Scotland briefing: Cat Leaver, director of the new ‘Brand Scotland’, will give delegates an early insight into the new joined-up approach to Scotland’s strategy for success across tourism, business and communities.
Stephen Leckie will close the day and inspire us with his passion that the managing director of Crieff Hydro Family of Hotels and chair of Scottish Tourism Alliance (STA) brings to his business and the STA.
HWEnergy
HWEnergy, founded in 2003, is one of the longest-established biomass heating companies in the UK, providing a complete turnkey approach to delivering commercial biomass heating. HWEnergy are not just biomass boiler suppliers; they look at their customers’ systems as a whole and have a long track record in the design, installation and ongoing service of biomass heating systems.
They have designed and installed over 300 complex wood energy projects across Scotland and the north of England including installations at Crieff Hydro Family of Hotels sites: Kingshouse and Ballachulish Hotels and other well-known local and national sites.
Kingshouse Hotel, Glencoe
We’re delighted to be hosted in the fabulous surroundings and hospitality of the Kingshouse Hotel. The Kingshouse Hotel, overlooking dramatic Buchaille Etive Mhor, has been known for generations of walkers, hikers and tourists alike as a welcoming haven. This 17th-century historic coaching inn has now been sensitively restored and upgraded in a stunning £12-million refurbishment.
https://www.kingshousehotel.co.uk/
Lochaber Ideas Week 2019
From Monday 18 to Friday 22 November 2019 Lochaber Chamber of Commerce once presents Lochaber Ideas Week, its flagship week of events to inspire, educate and motivate the business and wider community of Lochaber and the Highlands; bringing everyone together to focus on and celebrate the power of ideas.
The 2019 Lochaber Ideas Week programme is an action-packed week of workshops, stimulating discussions, lively networking events and inspiring talks, all staged in Fort William and across the region. It features some fascinating people with inspirational stories; invaluable business skills training; vital business debates, together with action-orientated discussions hitting on today’s critical cultural and social issues. As well as partnering with organisations across the Highlands to offer exclusive opportunities to promote business growth, the 2019 programme also includes a special reimagined tourism day in Glencoe.
Ultimately, Lochaber Ideas Week is a catalyst to stimulate fresh initiatives and ventures, creating new connections and points of collaboration designed to enhance Fort William and Lochaber, the ‘Outdoor Capital of the UK’, as a fantastic place in which to live, work and visit.
To find out more about all the events taking place during Lochaber Ideas Week and to book tickets; and how you can boost your business through sponsorship opportunities, go to https://www.lochaberchamber.co.uk/events/lochaber-ideas-week-2019/ or call 01397 705 765 to chat to a member of the team.
Lochaber Chamber of Commerce
Lochaber Ideas Week is owned by Lochaber Chamber of Commerce Ltd
Lochaber Chamber of Commerce is a fully-affiliated member of the Scottish Chambers of Commerce network, which together represents more than 12,000 businesses throughout Scotland.
Lochaber Chamber represents more than 200 businesses in Lochaber collectively employing 3,500+ people across all sectors [c60 per cent 15-64 age working population in Lochaber]. They work locally, nationally and internationally to support business from sole traders to international organisations.
Lochaber Chamber of Commerce website: https://www.lochaberchamber.co.uk
Lochaber Chamber of Commerce on Twitter: https://twitter.com/lochaberchamber
Lochaber Chamber of Commerce on Facebook: https://www.facebook.com/LochaberChamber/
Brand Scotland
Brand Scotland is responsible for working with the cross-agency teams from VisitScotland, Scottish Government, Scottish Enterprise / SDI and Universities Scotland to deliver a strong nation brand via Brand Scotland and the Scotland is Now campaign Scotland as a ‘destination for life’ – under pillars of work, study, live and visit. Cat Leaver leads the digital design and digital experience teams and works with key partners across sectors to ensure collective efforts will stimulate sustainable growth, drive resilience and deliver future prosperity for Scotland.
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