FIGURES published by Radio Joint Audience Research (RAJAR) – the official body in charge of measuring radio audiences in the UK – have shown strong combined growth of the three Scottish Sun radio stations through the second quarter of 2019.
The music stations were launched by News Scotland and Wireless at the start of 2018, and their year-on-year weekly reach has increased 119 per cent, with year-on-year hours 132 per cent higher.
The figures show that the stations achieved a combined weekly reach of 28,000 listeners in Q2 2019 – an increase of 19 per cent on the previous quarter. Combined listening hours have grown by 13 per cent over the quarter to 180,000 hours.
The average listener spends 6.4 hours a week tuning into the stations.
The stations have a good listenership among the demographic groups from 25+, and the average age of listeners is 43 years-old.
Welcoming the figures, Richard Bogie, managing director of News Scotland and News Ireland, said: “We are thrilled by the strong growth of The Scottish Sun radio stations, which continue to track ahead of our expectations.
“It is also pleasing to see that the stations are a popular daytime choice, and that the demographic reach is so strong – offering advertisers and commercial partners valuable opportunities to reach people across the country.
“We have put significant resources behind marketing the stations and will continue to do so as we look to further grow their audiences.”
ENDS
Notes for editors:
RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.
New Scotland publishes The Scottish Sun, The Scottish Sun on Sunday, The Times Scotland and The Sunday Times Scotland.
The three Scottish Sun stations are available on DAB and online and each targets a different audience demographic. Scottish Sun Hits features back-to-back chart hits; Scottish Sun 80s focuses exclusively on tracks from the 1980s; and Scottish Sun Greatest Hits features classic hits from the 1970s onwards.
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