FIGURES published by RAJAR today [Thursday] demonstrate the strong growth of the Scottish Sun radio stations in the first quarter of the year.
News Scotland and Wireless launched the new DAB and online music radio stations at the beginning of 2018, broadcasting in central Scotland under the Scottish Sun brand. The three stations are each targeted at a different audience demographic. Listeners choose from Scottish Sun Hits, featuring back-to-back chart hits; Scottish Sun 80s, focusing exclusively on tracks from the 1980s; and Scottish Sun Greatest Hits, which features classic hits from the 1970s onwards.
Today’s RAJAR figures show that they achieved a combined weekly reach of 24,000 listeners in the first three months of 2019 – which represents a 41 per cent increase on the previous quarter.
In addition, the total time spent listening to the stations increased by 40 per cent quarter-on-quarter, to 160,000 hours.
Nearly half – 48 per cent – of all listening hours were from people in the 25-34 age group, and the stations are a popular daytime listening choice. Each listener spends an average of 6.7 hours a week tuning into the stations.
Welcoming the figures, Richard Bogie, managing director of News Scotland and News Ireland, said: “We are delighted with these figures, which show significant growth in the first quarter of the year. The Scottish Sun stations were only launched last year, and we are making excellent progress.
“The demographic reach of the stations is strong – particularly among the 25-34 age group – and they offer advertisers and commercial partners valuable opportunities to reach people in Scotland through our Scottish Sun brands.
“The stations were supported with an extensive marketing campaign in the first part of the year – including STV sponsorship and online and in-paper activity – and it is encouraging to see that our strategy is working.”
The Scottish Sun editor, Alan Muir, said: “The RAJAR figures show that we have been successful in building a growing audience. People tuning in get a generous helping of The Scottish Sun’s renowned fun factor, alongside the best feel-good music from the past few decades and the cream of the current pop crop.”
ENDS
Notes for editors:
RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.
New Scotland publishes The Scottish Sun, The Scottish Sun on Sunday, The Times Scotland and The Sunday Times Scotland.
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