SPORTS sponsorship has the power to transform businesses and the lives of athletes, according to an expert within the industry.
Andrew Pindar has over 30 years’ experience in sports sponsorship, with a CV including round-the-world sailor Emma Sanderson (nee Richards) MBE; the late quadriplegic sailor Hilary Lister; 2016 Olympic gold medallist Hannah Mills; and six-time World Match Racing Tour champion Ian Williams.
He has also brokered a sponsorship deal involving the whole of the US sailing team.
The partner of GAC Pindar, a global shipping and logistics company, will be speaking at a sports conference in Glasgow in March of this year.
He said: “Sponsorship has allowed us to get our messages out to customers better and enabled the company to have more effective sales teams as they haven’t had to get over the initial hurdle of convincing buyers to recognise their name.
“Sponsorship has also been great for business-to-business connections and we have enjoyed making a global network connection through the sport of sailing and the world of sponsorship within it.”
He added: “We have won significant business as a result of sponsorships we have met through sports we have sponsored.”
With his strong background in performance sailing, Andrew continued:
“Sponsorship of this sport allows very competent and highly skilled sailors to compete full-time and funds the investment in new designs and advancements in new technology which then trickle down into everyday life.
“When you are looking at people going around the world nowadays quicker than you could have on an engine-powered vessel you are proving the power of the new elements and therefore it is helping people consider natural energy which we need to move towards.
For athletes, sponsorship can provide the lever to fulfil their sporting ambitions. The late quadriplegic sailor, Hilary Lister, once described sailing as ‘giving her wings’ as it released her from the feeling of being trapped by her disability.
Andrew said: “We believe in diversity and we believe in the sport of sailing which allows people with disabilities to go and compete. We wanted to support Hilary as we believed in her as a person and thought the world of her.”
You can catch Andrew Pindar, along with a number of other influential speakers, at Via Sponsorship’s educational conference at the University of Strathclyde in Glasgow 5-6 March 2019.
The Via Sponsorship conference is a unique event which will feature guest speakers, attract sponsors, delegates in the industry and young athletes at the start of their careers and provide opportunities to network and knowledge development within this industry.
Via Sponsorship aims to increase the knowledge, understanding and benefits of sponsorship in sport as well as educate tomorrow’s professional athletes on the importance, processes and power of corporate sponsorship in making their careers a success.
The tickets for this conference are available from https://www.viasponsorship.scot/buy-tickets/ for more information on the programme, speakers, venue, sponsors and an exhibition, visit the Via Sponsorship website at https://www.viasponsorship.scot/.
For more information, contact Laura Murphy on 07415 088191.
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