Media release: New research reveals attitudes to cycling in Scotland

Pedalling new paths

New research reveals attitudes to cycling, and kids lead the way!

WOMEN, older people and people on lower incomes are missing out on the benefits of cycling due to deeply-entrenched beliefs, new research commissioned by Cycling Scotland has found.

The national cycling charity’s latest research looks at attitudes and behaviours towards cycling in Scotland. It’s the first time that Cycling Scotland has extensively explored general attitudes to cycling, in relation to other forms of transport, lifestyle choices and practical considerations.

Cycling Scotland is keen to understand why people do – and don’t – cycle in Scotland. Encouragingly, the research found that around one quarter of the population cycle, at least occasionally and ten per cent cycle on a weekly basis. However, women, older people and those on lower incomes are less likely to be cyclists.

Katharine Brough, head of behaviour change at Cycling Scotland, said: “Among these groups, a significant number of respondents either do not know how to cycle or do not feel fit enough. Close to two-thirds of non-cyclists were discouraged from taking up cycling as they felt they didn’t fit their image of a cyclist and didn’t know anyone who cycled. The cost of buying a bike can also be a barrier.

“One really encouraging discovery from the research was that 80 per cent of parents reported that their children (aged six-15 years) cycled. Most of them (62 per cent) said that their children cycled at least once a week. This is a big contrast to the number of adult cyclists and we are keen to explore when, where and crucially why this drop-off occurs. Cycling levels are rising but the doubling of funding for active travel this year is a game changer in terms of encouraging the next generation to cycle.“

Other main findings of the report include:

• Regular cyclists currently tend to come from the highest socio-economic background (AB)
• Cycling is seen as a healthy transport option, and is the only transport choice (including a choice of walking, train, bus and car) that was seen as being an environmental choice.
• Of the nine per cent of people who don’t currently cycle but are keen to cycle, 79 per cent agree that Scotland would be a better place if more people cycled and 82 per cent agree it would be good for the environment if more people cycled

“This research begins a longer-term study into attitudes to cycling in Scotland. It will help us to develop our programmes and work in partnership with others to support parents, students, commuters, young and older people to access the lifelong benefits of cycling,” Kath continued.

“We already work with 42 per cent of primary schools teaching bike confidence and safety through our Bikeability Scotland programme and we support a huge range of other activities designed to encourage people across Scotland to return to cycling or take it up as a viable form of transport and exercise.”

Cycling Scotland’s study is the first Scotland-wide longitudinal research into cycling behaviours and attitudes, designed to provide more specific data than that covered in the Scottish Household Survey or campaign-specific evaluations. It was carried out during August and September 2017 through face-to-face interviews with a representative sample of more than 1,000 people across Scotland.

ENDS

For further media information please contact:

Paul Surgenor (Pagoda PR) on 0131 556 0770 / paul.surgenor@pagodapr.com or Clare Skelton-Morris (Cycling Scotland) on 0141 229 5373 / clareskeltonmorris@cycling.scot

The full Cycling Scotland report: Attitudes and behaviours towards cycling in Scotland can be found online here, with a summary available here.

Notes to editors:

Cycling Scotland

Cycling Scotland is the nation’s cycling organisation. Working in partnership with other organisations, with funding from Transport Scotland, we help create an environment for everyone in Scotland to cycle easily and safely. Our vision is of a sustainable, inclusive and healthy Scotland where anyone, anywhere can enjoy all the benefits of cycling.

As individuals we will lead by example and as an organisation, our values are to be:

• Collaborative;
• Inclusive;
• Professional and evidence-driven;
• Ambitious;
• Sustainable.

Cycling Scotland is a recognised Scottish Charity no. SC 029760.

For more information please visit www.cycling.scot

Transport Scotland

Transport Scotland is the national transport agency for Scotland, delivering the Scottish Government’s vision for transport. Find out more at www.transportscotland.gov.uk

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