NEWSQUEST are delighted to announce today that they are to launch TWO new Sunday newspapers to serve the Scottish market.
On September 9, The Herald on Sunday and the Sunday National will hit the shelves as part of the company’s exciting plans to grow its multi-media business portfolio.
The move follows extensive market research and feedback from readers and advertisers alike that their needs were not being fully met on a Sunday.
Newsquest Scotland managing director, Graham Morrison, said: “This is a highly competitive industry and, to be successful, requires innovation, diversification and investment to ensure we deliver the media and marketing platforms our customers want.
“It has been clear for some time that Herald readers wanted a seven-day offering with closer alignment of the brand and the title’s editorial values on a Sunday. By launching The Herald on Sunday and extending the National title to seven days a week we are able to give our audience and advertisers a clearer and better choice.”
Newsquest Scotland editor-in-chief and editor of the seven-day Herald, Donald Martin, said: “This is an exciting time and a fantastic opportunity to produce two brilliant newspapers carefully targeted at their respective audiences. The Herald on Sunday will take the best of our journalism and columnists and offer a weekend package unrivalled for the Scottish market.
“Monday to Sunday we will produce outstanding insight, analysis and opinion, brilliant investigative journalism and great reads. We will also be careful to ensure that the balance of lifestyle, entertainment and informative reads vs news increases significantly across the weekend in line with our readers’ interests and needs.
“I am also pleased our subscribers will now have a consistent seven-day offering, both online and print, aligned to the core Herald brand.”
Mr Martin added: “The National has been a tremendous success since its launch almost four years ago and it is clear there is a growing appetite to extend its superbly targeted journalism across the seven days.”
National editor, Callum Baird, said: “It’s incredibly exciting to be expanding our news operation with a new, bigger Sunday edition which will focus on investigations, big issues and have some of Scotland’s best columnists.
“This move will give our subscribers a genuine seven-day news operation for the first time and also, most importantly, ensure that there will be a newspaper which represents the views of nearly half of Scotland on the newsstands every Sunday.
“We’re delighted to confirm that the Sunday National will be edited by Richard Walker, who was the editor responsible for the Sunday Herald’s dramatic increase in circulation when it backed the Yes campaign in 2014. There is nobody better for the job.”
The final edition of the Sunday Herald will be published on September 2. It will be a farewell souvenir issue celebrating its history and legacy as one of Scotland’s most influential newspapers, highlighting its award-winning front pages, design, investigations, columnists and features. It will have major contributions from its editors – Andrew Jaspan, Richard Walker and Neil Mackay. Neil will continue to write regularly for both The Herald and the Herald on Sunday.
Further details on the content and design of both titles will be revealed later next week.
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