THE Sunday Times Scotland will be the official media partner of this year’s 72nd Edinburgh International Film Festival (EIFF), the longest continually-running annual film festival in the world.
The 2018 Edinburgh International Film Festival will run from Wednesday 20 June until Sunday 1 July and will feature some 650 public, media, and industry screenings throughout the Scottish capital during that time, including a weekend of free films in the city’s St Andrew Square.
The Sunday Times Scotland, in conjunction with its sister title The Times Scotland, will provide EIFF with a comprehensive package of print support including a dedicated 24-page pull-out, enhanced editorial coverage, and a series of advertisements. The Sunday Times will be accredited as EIFF’s media partner on screens prior to all film screenings and will have extensive brand and product presence elsewhere during the 12-day festival.
The Sunday Times Scotland is the market leader among the quality Sunday titles and is enjoying a sustained period of growth, far outselling its two rival publications combined, while also continuing to achieve an increase in paid-for subscriptions.
George Taylor, marketing manager at News Scotland, publishers of The Sunday Times Scotland, said: “The Edinburgh International Film Festival is a highlight of the arts calendar in Scotland and we are very pleased to be working in partnership with the team there to help showcase the Festival – and the individual films – to as wide an audience as possible.”
EIFF head of Marketing, Kirsty Tough, commented: “The Sunday Times has been a long-time supporter of the Film Festival and we’re excited to have their team on board as official media partner in our 72nd year. Their shared vision and ambition for the Festival is invaluable and we’re looking forward to working together to showcase what promises to be another brilliant programme in 2018.”
The 72nd EIFF runs from 20 June – 1 July, 2018. For more information visit www.edfilmfest.org.uk.
For further information, contact:
David Gaffney at Charlotte Street Partners (for News Scotland) on 07854 609998
or eiff@ddapr.com
About Edinburgh International Film Festival
Established in 1947, Edinburgh International Film Festival is renowned around the world for discovering and promoting the very best in international cinema – and for heralding and debating changes in global filmmaking. Intimate in its scale, ambitious in its scope, and fuelled by pure passion for cinema in all its manifestations, EIFF seeks to spotlight the most exciting and innovative new film talent, in a setting steeped in history.
Notable films premiered in recent years have included: GOD’S OWN COUNTRY, HUNT FOR THE WILDERPEOPLE, AMY, FINDING DORY, 45 YEARS, A MOST WANTED MAN, COLD IN JULY, THE IMPOSTER, BRAVE, TABU, THE HURT LOCKER, MOON, FISH TANK, LET THE RIGHT ONE IN, MAN ON WIRE, CONTROL, KNOCKED UP, RATATOUILLE, LITTLE MISS SUNSHINE and BILLY ELLIOT.
EIFF is supported by Creative Scotland, the BFI (with National Lottery funding), and the Scottish Government through the Edinburgh Festivals Expo Fund, the City of Edinburgh Council, and EventScotland. The Centre for the Moving Image (CMI) was established in 2010 with a mission to be at the forefront of the development of a vibrant and successful film and moving image industry and culture across Scotland and beyond. The CMI currently comprises EIFF, Filmhouse in Edinburgh and the Belmont Filmhouse in Aberdeen. The Edinburgh International Film Festival Limited is a company registered in Scotland No: SC132453. It is a subsidiary of the Centre for the Moving Image (CMI) which is a company limited by guarantee with charitable status with Scottish Charity No. SC006793.
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