Media release: Media skills courses announced by NUJ Scotland

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TRAINING courses on topics including film and editing for ‘iDevices’ is to be hosted over the coming months by NUJ Scotland.

Also among the courses on offer is writing for the web and feature writing and pitching.

The announcement follows the securing of specific funding, to help make the courses a reality.

The courses are:

Filming and editing for ‘iDevices’ 31 August 2017 Glasgow

Writing for the web 1 September 2017 Glasgow

Advanced social media 4 September 2017 Edinburgh

Advanced social media 5 September 2017 Glasgow

Feature writing and pitching 7 September 2017 Glasgow

Filming and editing for ‘iDevices’ 26 September 2017 Perth

Advanced social media 13 October 2017 Glasgow

These places are being funded by the Scottish Union Learning fund and the Scottish Government and a brief summary of each course is below:

Filming and editing for ‘iDevices’

This is an one-day, hands-on course designed to introduce journalists and others to some of the principles of using iphones or ipads to shoot, edit and upload short films/features. Participants will shoot and capture their own material on the day and edit it into a finished film, learning how to use voice-over, still images, graphics, text and other content to enhance the appearance of the project.

Writing for the web

What’s different about Writing for the Web? Who are you writing for? Understanding your audience.  Getting the readers’ attention. Finding the right tone of voice. Writing for the way they read. The ‘why and how’ of short copy. Structuring content for the web. The course will provide the opportunity for stimulating discussions about the latest issues associated with developing professional journalistic skills across a variety digital media sectors. Interactive and practical, it is for print journalists who now need to write clear, compelling content for websites. Course will look at techniques that will help key audiences find and engage with content once they are there.

Advanced social media

Social media are not a substitute for good newsgathering, research or writing skills, but it is important that once a journalist has a social media profile, s/he is able to use it proficiently and confidently as part of their day-to-day work. This course will cover end-to-end newsgathering: worked examples of sourcing a story, building contacts, writing and distributing a report via a WordPress blog, Scheduling and coordinating work on social media using Hootsuite or similar platforms, Making social media posting and traffic monitoring part of the working routine, Building traffic: how to add friends and followers, linking to campaigns, ‘engage, don’t broadcast’. It will also help you to navigate some of the copyright and legal issues for journalists working with social media.

Feature writing and pitching

This course is for anyone who would benefit from understanding the principles and actions behind successful features. It covers writing with style for professional publications and includes sessions on building a story, structure, interviewing and pitching. Every aspect of writing outstanding features will be covered, from understanding your audience, publication and subject, to research, writing and interview skills.

To reserve a place, please contact me at joanm@nuj.org.uk.

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NUJ Scotland contact details…

Contact: Joan Macdonald

Email: joanm@nuj.org.uk