THE Scottish Sun has launched The Scottish Summer Sun Radio station today.
The station will bring non-stop, feel-good summer music and keep Scotland informed with features, local events guides, and useful information for holidaymakers; for instance, on worldwide hotspots and travel money rates.
The Scottish Summer Sun Radio started broadcasting on DAB and online this morning and will run until August 20, broadcasting on the Central Scotland, Aberdeen and Ayrshire DAB multiplexes.
Featuring well-known voices from the pages of The Scottish Sun – such as Tam Cowan and Lorraine Kelly – the station is the latest collaboration between Scotland’s biggest-selling popular newspaper and Wireless Group.
It has the support of several prominent commercial partners, including Specsavers and National Trust for Scotland, and follows a successful trial last year, when the two media outlets combined to create The Scottish Sun Xmas Radio over the festive period.
The summer station will be cross promoted in The Scottish Sun, and readers will be encouraged to tune in to hear their favourite summer songs and for the chance to win weekly cash prizes.
The Scottish Sun editor, Alan Muir, said: “Building on the success of The Scottish Sun’s Xmas Radio, The Scottish Summer Sun Radio will shine across Scotland’s airwaves. With a mixture of summer anthems, chill out tunes and cash prizes to be won we will be on hand to brighten up our listeners’ day.”
Richard Bogie, general manager of News Scotland, publishers of The Scottish Sun, said: “Whatever the Scottish weather throws at us, summertime is special and our aim with these stations is to become the feel-good soundtrack to summer 2017.
“It’s a great opportunity for us to take some of the things people love most about The Scottish Sun to the airwaves. We’re massively excited about that and advertisers seem to share that sense of enthusiasm, which is really encouraging.”
ENDS
You can listen to The Scottish Summer Sun Radio online here: http://www.signal1.co.uk/radioplayer/scottish-sun-summer-radio/
For further information, please call Laura Leslie or David Gaffney at Charlotte Street Partners on 0131 516 5310.
Notes for editors:
Regional Wireless Group stations in England are also launching their own summer radio stations with Signal Summertime, Pulse Summertime and The Wave Summertime, broadcast in Staffordshire & Cheshire, Bradford, Kirklees & Calderdale, and Blackpool respectively.
These stations launch on July 7 and will run until September 3, becoming the soundtrack to summer 2017 in their respective regions and broadcast on Wireless Group’s DAB transmitters in the three areas.
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