THRIVE Digital director, Emil Stickland, has been chosen to be a speaker at the prestigious Going Global event on 17th and 18th of May at the Excel in London.
Emil, who is an authority on international e-commerce, will be delivering a keynote speech to the delegates at the event.
He said: “Thrive Digital are excited to be talking part in Going Global, because it represents a best in class of companies and organisations involved in international trade. It is a wonderful place to meet and connect with other companies.”
Emil will be providing an overview on why, where and how companies can achieve international e-commerce success.
Why?
Market size, growth and opportunities
Says a Thrive Digital spokesperson: “There is a massive opportunity for UK companies to engage in cross-border ecommerce. It is estimated that international trade online will we worth £28bn to the UK by 2020.
“There are real opportunities in top five e-commerce markets, depending on your brand and product/service.
“These countries are: China, USA, UK, Japan and Germany.
“Out of the five, China is growing fastest. The Chinese e-commerce market is predicted to be four times the size it is now by 2020, and it is already twice the size of its next closest e-commerce competitor – the USA.”
Where?
Key markets
Adds the spokesperson: “The key markets for UK ecommerce exports are the USA, Germany and China.
“Nine per cent of US shoppers, 15 per cent of German shoppers and six per cent of Chinese shoppers are already purchasing from the UK, via online avenues.
“These statistics show the UK to be either the most popular, or second most popular, destination for cross-border e-commerce in these countries.”
How?
Own site
Continued the spokesperson: “The key areas to think about on a company’s own site are: language, pricing, trust, preferred payments and site speed.
“Emil will explore the importance of each of these, as well as providing advice on where to focus to achieve maximum profits.”
E-marketplaces
E-marketplaces are fundamental to success in international markets. Emil will be looking at the major marketplaces in the US, Germany and China.
See here for more information on the importance of e-marketplace strategy.
Social media
The spokesperson also said: “The US and Germany behave in largely the same way to the UK in terms of social preferences and behaviour.
“China, on the other hand, has a completely different social media landscape. Emil will examine this in more detail on the day, as well as helping to direct brands to where they should be focusing their attention.”
More information on China’s social media habits and their relevance to e-commerce can be found on the Thrive Digital site, here.
Book tickets to Going Global, here.
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Thrive Digital contact details…
Contact: Emil Stickland
Email: info@thrivedigital.eu
