THE popularity of the news website, GlasgowLive.co.uk, continues to grow, with figures from Omniture showing an amazing 1,270,165 unique visitors last month, January.
The figures show that Media Scotland’s digital publishing phenomenon is continuing its incredible journey since it launched only ten months ago.
Editor, Gregor Kyle, heads up a team of six young journalists who all love the city they live and work in.
“It’s an amazing achievement in such a short period of time,” said Kyle.
“When we launched in April last year we were dreaming about reaching one million uniques in a month by the end of the year. We did it in September, which was only our fifth full month, and we have done it every month since.”
The website’s success has been built upon its close relationship with its readers who have embraced the positive approach it takes to covering news about the city.
“We love Glasgow,” said Kyle. “It’s the best city in the UK and we are immensely proud of the fact we are quickly becoming part of daily life here.
“We felt Glasgow needed a positive voice that not only asked questions and reported the daily news, but got behind events and initiatives that enrich the lives of everyone who lives here.
“That’s why we have invested to become the headline sponsor of this year’s Glasgow Live International Comedy Festival, which is a brilliant event that brings big stars and lots of visitors to our city.”
Launching a news website into the crowded Glasgow media scene was a tough proposition.
Media Scotland digital director, David Dick, said: “Our parent company, Trinity Mirror, has great print mastheads and websites devoted to most of the major cities in England.
“We felt there was so much going on in the city that it deserved a website that not only covered the news here properly but drew attention to all the exciting things that are happening here.”
The site’s mix of hard news, traffic and travel, the inside word on the latest bars, restaurants and cafes, live entertainment, sport, property and humour has proven to be popular with the locals.
“The content is about Glasgow,” says Kyle. “We ignore the generic celebrity stuff you can read anywhere. I think we would be insulting the intelligence of our readers if we tried to force that down their throats.
“We don’t pretend we get everything right, but we try to get a fair balance between what is popular and what we believe is important.
“The team all live and work in the city. We are Glaswegians, so we’ve got a good idea what people are interested in, what makes them laugh and what they like and don’t like.
“At the end of the day,” says Kyle, “the website is really about the people who are reading it … Glaswegians. I’m delighted they are enjoying it.”
ENDS
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Media Scotland contact details…
Contact: Jackie McGuigan
Phone: 07899060028
Email: jackie.mcguigan@trinitymirror.com
Website: http://www.glasgowlive.co.uk
