TODAY sees the release of the regional six-monthly ABC’s, which confirms that The Times Scotland has overtaken The Scotsman.
The Times Scotland’s average print sale for the equivalent period was 24,094, this record six-monthly print sale is an increase of 27.4 per cent year-on-year and is 3,790 copies in front of The Scotsman.
Following 19 consecutive months of growth, The Times Scotland has also decreased the gap with The Herald which now stands at just over 6,000 copies.
Magnus Llewellin, editor-in-chief of The Herald, will move to join The Times as Scottish editor at the end of this month.
The Times Scotland has continued its recent investment in journalism across the newspaper, in particular in additional news, business and opinion content. Recent editorial hirings include Graham Spiers (sport), Greig Cameron (business) and Kenny Farquharson (comment).
The title is also growing its sports coverage, sharing exclusive access as the official Newspaper partner (alongside The Scottish Sun and The Sunday Times Scotland) of Scottish Rugby Union. The exciting three-year partnership gives News Scotland’s team of rugby writers exclusive access to players and coaches for the national team, Edinburgh Rugby and Glasgow Warriors, ensuring readers get unmatched reporting and insight.
John Witherow, editor of The Times, said: “We are proud of how The Times Scotland has grown over the last six months, thanks to a relentless focus on improving our Scottish coverage across all sections.
“Magnus Llewellin is an outstanding journalist and editor, with huge experience of the Scottish newspaper and digital market, and we very much look forward to him joining The Times.”
Richard Bogie, general manager for News Scotland, said: “Overtaking The Scotsman is a great reward for our market-leading brands, strong marketing executions and the growing number of new advertisers who have supported our titles. We are looking forward to the next six months with great confidence.”
ENDS
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