AHEAD of Scotland’s new school and parliamentary terms, The Sunday Times Scotland has signed up two class acts to bolster its position as the clear market leader north of the border.
With Nicola Sturgeon signalling that education will be a top policy priority, Scotland’s most eminent educationalist Professor Lindsay Paterson of Edinburgh University, contributes a robust monthly column in the Scottish edition from this week.
It will consider what is required to make Scotland’s education system world class and offer practical advice to students and parents on how to get the most out of school, college and university.
Meanwhile, John Boothman, former head of news and current affairs with BBC Scotland, joins as a Scottish political correspondent – bringing a wealth of experience and a bulging contacts book to break agenda-setting stories and make sense of the big issues.
It comes as The Sunday Times has established a record lead over its rivals in Scotland, with June’s ABCs recording sales of 48,982, up 16 per cent, year-on-year, and market share up seven per cent, year-on-year, to 41 per cent. It represents more than the combined sale of Scotland on Sunday and The Sunday Herald, Scotland’s other quality Sundays.
The introduction of The List, a new Scottish what’s-on magazine distributed with the paper fortnightly, is among the factors behind the title’s growing success in Scotland.
The Sunday Times Scottish editor, Jason Allardyce, said: “Lindsay and John are very well respected figures who write with great authority. Their appointments, in tandem with our other recent improvements to the title in Scotland, will help ensure our readers are the most informed in the market when it comes to the issues that interest them most.”
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