AN exciting new art and culture listings guide for Scotland is to be launched on Sunday.
The Sunday Times Scotland has partnered with The List creating a fortnightly magazine that will be the ‘go to’ guide for what’s on across Scotland.
Launching on July 3, the 16-page guide will be free with The Sunday Times Scotland, and will feature highlights from the entertainment, theatre, comedy and culture world, as well as exclusive and entertaining reviews and interviews.
The first issue takes a look at the upcoming Edinburgh Jazz & Blues Festival which kicks off the city’s festival season, with acclaimed drummer, Bryan Carter, on the cover. It will also profile busy children’s entertainers, Funbox (ex of The Singing Kettle), who are touring Scotland with several family shows.
Each issue will highlight the top ten national events, shining a spotlight on the best of arts and culture for that fortnight. There will also be dedicated sections for days out, music, theatre, visual art, comedy and books.
The guide will be on hand to cover a jam-packed summer of events, including coverage of Perth’s Rewind Festival, the exciting Edinburgh Fringe season and autumn’s packed cultural calendar.
The launch issue has been strongly received by advertisers and is a sell out, with clients such as Falkirk Council, Jazz Scotland and Pitlochry Festival Theatre on board.
The new magazine launch is supported by a substantial five figure sum multi-platform campaign across print, social, mobile and radio which will reach in excess of a third of all adults in Scotland over the next three months.
” Jason Allardyce, editor The Sunday Times Scotland, said: “As ever, Scotland will be buzzing with arts and cultural events this Summer. This partnership will help to ensure we are the number one place for culture, as well as news, sport and current affairs in Scotland.”
Richard Bogie, News Scotland general manager, added: “We are excited to work with The List in launching this new events guide for our readers. We’re confident that its appeal will not only meet the needs of our many culture-orientated readers but will also attract a whole new audience.
“This new addition is yet another example of our ongoing commitment and investment in delivering top news, opinion sport and culture for our Scottish audience.”
Yasmin Sulaiman, editor of The List, said: “It’s always been our mission at The List to increase the depth and breadth of coverage of Scotland’s vibrant arts and entertainment scene. This compelling opportunity to work with The Sunday Times Scotland helps us do just that. We will profile exciting events across the country.”
This new guide comes on the back of growing circulation and market share for The Sunday Times Scotland. The title has seen a seven per cent year-on-year increase in sales, and a 41 per cent, share of the quality Sunday paper market in Scotland, which is up an impressive eight per cent on last year.
News Scotland has heavily invested in talent across the paper in the last year, with Mark Palmer appointed the title’s first dedicated Scottish rugby correspondent, and Michael Glackin as Scottish business correspondent.
In addition, The Sunday Times Scotland’s Mark Macaskill won both the prestigious Journalist of the Year and Reporter of the Year trophies at the 2016 Scottish Press Awards, rounding off a successful year for the title.
For more information, or to arrange an interview with News Scotland general manager, Richard Bogie, please contact the News UK Press Office on pressoffice@news.co.uk or call 020 7782 8000.
Notes to editors:
About News UK
News UK is home to some of the biggest and most popular British newspapers. The Times and The Sunday Times are the world’s best-known quality newspapers, and The Sun remains the most read British newspaper with more than seven million readers each day.
While our papers have individual identities that reflect their different heritage, all look to break the most important stories, inform our readers, champion them and the causes closest to their hearts, and help them make sense of the modern world.
Our titles have a weekly print reach of approximately 11 million readers, and represent around 32.2 per cent of UK circulation of national dailies. Employing more than 5,000 in operations spanning journalism, printing, distribution and back-office support across the UK, the direct and indirect contributions made by News UK businesses to UK GDP are considerable.
For more information please go to www.news.co.uk or follow us on Twitter @NewsUK.
About The List
The List sources, gathers, manages, publishes and distributes information on events and entertainment and creates associated editorial content including recommendations, interviews, previews, reviews and features.
The company’s primary consumer publishing is a series of responsive websites, and www.list.co.uk has a regular audience of 1.8 million unique users.
The List consistently wins awards and is a member of the Creative Industries Federation.
Alongside our digital activities, in print we publish The List magazine and other titles covering the food and drink sector, festivals including the Edinburgh Festivals, city guides, students and music events. The List is a member of the Audit Bureau of Circulation (ABC).
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