EDINBURGH-based production company, Tanami, has produced Vision Direct’s first-ever summer campaign video, which sees adorable mascot, Gizmo the pug, head off to sunny Malaga for a family holiday.
Promoting the brand’s superfast European delivery option, the campaign is designed to show just how easy it can be to receive contact lenses whilst away abroad.
Jemma Caldwell, managing director at Tanami, comments: “People warned us about working with animals and children but we didn’t let that put us off!
“Having a pug in the starring role was certainly a new experience but we loved every minute of our Spanish shoot! The dogs were incredibly well looked after on-set with owners, expert handlers and personal doggy chauffeurs on standby!”
Ashley Mealor, chief marketing officer at Vision Direct, said: “In a recent survey, we found that 35 per cent of our customers didn’t know they had the option to order lenses whilst they were away.
“We wanted to remind everyone just how easy it can be to get the lenses you need, even when you’re far from home. In fact, our superfast delivery service will reach most European destinations in two to three days.”
The full length (1’20”) video will be promoted across all of Vision Direct’s social media platforms, including both Facebook and Twitter, along with a 30-second version which will feature as a Facebook advert over the next few months.
The ad can be viewed on www.visiondirect.co.uk/pug-holiday and via Vision Direct’s YouTube channel www.youtube.com/visiondirectUK from 5pm on Wednesday 15 June.
There is also a behind-the-scenes video too.
Notes to editors:
1. Tanami Media Limited, trading as Tanami, was established in August 2013 by Jemma Caldwell. Along with Vision Direct, clients include Celtic Football Club, City & Guilds and the Royal College of Nursing. Tanami’s productions to date can be viewed via https://vimeo.com/tanami.
2. Vision Direct is recognised as Europe’s largest online contact lens supplier, stocking over one million lenses from world leading brands, including Focus Dailies, Air Optix and Acuvue Moist. Vision Direct is dedicated to making the purchase of contact lenses easy, quick and affordable. It offers free, fast delivery and seven-days-a-week customer support, as well savings of up to 42 per cent against high street opticians.
Customers can order their lenses through the UK Vision Direct website, VisionDirect.co.uk, any of its European web properties, or by calling the telephone number, 0207 768 5000. Customers can also benefit from a free repeat prescription and reminder service, and receive free eye care advice from Vision Direct’s resident optician.
Adverts are featured in full on the Vision Direct microsite, http://www.visiondirect.co.uk/pug-holiday
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Tanami contact details…
Contact: Jemma Caldwell
Phone: 0131 228 2899
Email: jemma@tanami.co.uk
Website: http://www.tanami.co.uk
