‘Clyde Rocks’ vows to deliver the ‘Best Rock and Sport for Glasgow and the West’ as Radio Clyde launches innovative 30-day test transmission
CLYDE Rocks is the newest name to roll into radio, kicking off an innovative 30-day trial transmission of rock music and sporty chat from tonight (Wednesday, 20 April, 2016).
Vowing to deliver the ‘Best Rock and Sport for Glasgow and the West’ (of Scotland), Clyde Rocks is undertaking the month-long test during which it is inviting listeners to provide feedback on the music and content they enjoy and would like to hear.
The test transmission forms part of Radio Clyde’s application for the available Glasgow FM licence and Clyde Rocks kicks off tonight at 8pm with a two-hour Superscoreboard Extra Time hosted by Hugh Keevins and Gordon Duncan.
Regular daily content will feature the very best rock music while weekend programming includes Rock and Goals providing a mix of music and live score updates from Scottish football on Saturday afternoons.
Created by Radio Clyde, itself established in Glasgow on Hogmanay 1973, Clyde Rocks’ 30-day trial transmission can be heard on the Radio Clyde App, online at www.clyderocks.com or by retuning any DAB Digital Radio.
Graham Bryce, managing director for Bauer Radio in Scotland, said: “There has never been a better time for a radio station dedicated to rock music alongside sports news and discussion and with more than 40 years of local radio heritage behind us there is nobody better placed to provide it than Radio Clyde.
“We see Clyde Rocks as something that Glasgow and the West has a real demand for and we believe that the station has the potential to be a major addition to the radio market in the region.
“We wanted to test the current market for rock music and so dedicated our Clyde 1 LIVE! concert in December to a rock line-up with the likes of Noel Gallagher’s High Flying Birds and the Stereophonics and it was an unprecedented success, selling more tickets than any other Clyde 1 LIVE! event before it.
“Rock continues to dominate live music right now as evident with the Stone Roses headlining T In The Park as well as Noel Gallagher again and Biffy Clyro at Glasgow’s Summer Sessions.
“Glasgow and the West boasts a rich rock music heritage going all the way back to The Sensational Alex Harvey Band, Simple Minds and Deacon Blue through Primal Scream, Gun, Texas and Travis and right up to today’s favourites like Twin Atlantic, Biffy Clyro, Paolo Nutini, Chvrches and Frightened Rabbit.
“So the music you will hear on Clyde Rocks will reflect all of this and more; better still is the opportunity we will give listeners to shape the playlist by giving us their feedback throughout this ground-breaking 30-day trial transmission.”
Bryce continued: “Just as important in the Clyde Rocks mix is the prevalence of sport and the foundation for this is the incredible ongoing success of Superscoreboard, which has now enjoyed 42 consecutive football seasons on the airwaves.
“With Rangers re-joining Celtic back in the top league next season alongside the likes of Motherwell, Hamilton Accies and Partick Thistle there is huge interest across Glasgow and the West in our national sport, not to mention in the success of the likes of Glasgow Warriors and Glasgow Rocks.
“Radio Clyde also enjoys a close affiliation with a diverse range of recent and upcoming sporting events in Glasgow and the West including a unique partnership with Glasgow 2014 as well as working with the Homeless World Cup 2016 in July and Red Bull Neptune Steps 2016, held earlier this month.
“Clyde Rocks gives us another platform to talk up the proud sporting reputation that all these events and teams, plus many more, have built up together.
“Clyde Rocks represents a significant investment by Radio Clyde into a new station for Scotland including opportunities for job creation and we believe we can bring something new to the market that listeners will love and will deliver a new audience to advertisers.
“We look forward to hearing from listeners once the best rock and sport for Glasgow and the west goes on air at 8pm tonight.”
Listeners can hear Clyde Rocks on the Radio Clyde App, online at www.clyderocks.com or by retuning any DAB Digital Radio and can then provide feedback via Facebook – www.facebook.com/clyderocks – and also by emailing feedback@clyderocks.com
Notes to editors:
About Bauer Media UK
Bauer Media UK reaches over 22 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic and Absolute Radio.
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Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About Bauer Media Group
Over 400 digital products and more than 100 radio and TV stations reach millions of people across the globe. The corporate portfolio extends to include print shops, postal, distribution and marketing services.
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The message. ‘We think popular’, illustrates the Bauer Media Group’s self-perception as an organisation with a range of popular media, creating inspiration and motivation for its global workforce of some 11,000 employees in 20 countries.
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