BRINGING to life its brand ethos, Live Life Adventurously, the forest adventure, Go Ape, has launched a brand new Share Adventure campaign this summer.
Central to the activity is a new ‘adventure generator’ microsite, created by web designers, Infotex.
The site – www.shareadventure.co.uk – aims to offer the Great British public ideas and inspiration on how the have an adventure of their own over the holiday period.
Aimed at busy families looking for way to entertain the kids this summer and outdoors lovers, activities on offer range from climbing a mountain and white water rafting to a bicycle ride through the forest and walking through the countryside.
Go Ape are encouraging people to capture content from their adventures and share them online, using #ShareAdventure.
Working with partners including Cotsworld Outdoor, Salomon, Suunto, Forest Holidays, Canopy & Stars and Enid Blyton, Go Ape will offer over £10,000 worth of prizes to participants who submit an adventure on the site or take inspiration from someone else’s post.
Prizes include children’s books, days out and holidays, as well as Go Ape promotions.
The exciting new campaign from Go Ape, founded by outdoor enthusiasts, Tris and Becs Mayhew, will include an integrated approach from their agencies across social media, advertising, PR to drive traffic and user generated content to their microsite.
Go Ape will be joined by British adventurer, Ben Fogle, who will be the face of a below-the-line PR campaign. As a father of two, Ben will be offering advice and tips to parents on the best ways to share adventures with the whole family over the summer holidays.
Head of marketing at Go Ape, Paul Lymer, said: “The weekend comes around fast and having time to plan activities with friends, partners and children is ever reduced.
“ShareAdventure.co.uk helps start that process by randomly pulling user generated content, adventures from a database until people are inspired.
“Ultimately, we hope that users to the website will find inspiration, share more adventures with their loved one and be encouraged to live life more adventurously.”
Go Ape is encouraging everyone to #shareadventure. Its new ‘adventure generator’ can be found at www.shareadventure.co.uk
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