LOCHABER Chamber of Commerce, through its ‘Outdoor Capital of the UK’ destination marketing brand, this week launched the first in a series of video diaries designed to promote Lochaber as world-class tourist destination.
Outdoor Capital Diaries: Family and Adventure – https://www.youtube.com/watch?v=72WfP8zAzOs
Supported by funding from VisitScotland’s Growth Fund and a number of local businesses, each diary focuses on a different aspect of the area and a different target demographic.
The first video targets families looking to visit the area to take part in the range of outdoor activities on offer.
Future videos will focus on food, hospitality, wildlife and more, with the aim of appealing to as wide a range of visitors as possible.
“Through the Outdoor Capital Diaries project we have an unprecedented opportunity to present everything on offer in the area to a worldwide audience,” said Lochaber Chamber of Commerce’s destination manager, Frazer Coupland.
“Each video will reveal more about Lochaber, from its natural beauty and wildlife to its friendly hospitality, fascinating festivals and growing live music scene.”
Alongside the videos, Lochaber Chamber has also launched outdoorcapitaldiaries.com.
This brand new website which will host both the video content and a blog written by award-winning local author and screenwriter, Barry Hutchison, who will be sharing his experiences of the activities on offer across the Outdoor Capital.
The Outdoor Capital Diaries are part of a larger marketing project being managed by Lochaber Chamber of Commerce, which has brought £50,000 of funding to the area to help promote it as a tourist destination across the UK and beyond.
Scott Armstrong, VisitScotland’s regional director for the Highlands, said: “This is a brilliant, innovative way to present Lochaber to an online audience, allowing local businesses to show exactly what the region has to offer.
“We are delighted to have helped Lochaber Chamber of Commerce produce these online diaries through the VisitScotland Growth Fund and I am sure it will encourage even more people to enjoy a fantastic outdoor adventure in Lochaber.”
Useful URLs:
Outdoor Capital Diaries: Family and Adventure – https://www.youtube.com/watch?v=72WfP8zAzOs
Outdoor Capital of the UK Diaries – http://www.outdoorcapitaldiaries.com
The Outdoor Capital of the UK – http://www.outdoorcapital.co.uk
OCUK Facebook – https://www.facebook.com/Outdoor.Capital
OCUK Twitter – https://twitter.com/outdoor_capital
Ends
Media contacts:
For images, further information and to arrange interviews or press familiarisation adventures to The Outdoor Capital of the UK – Fort William and Lochaber – please contact:
Paddy Cuthbert | Littlehouse Media | e: mailto:paddy@littlehousemedia.uk.com
M: +44 (0)7913 951717
Frazer Coupland | Lochaber Chamber of Commerce |T: 01397 705765 | e: frazer@lochaberchamber.co.uk
The Outdoor Capital of the UK – Outdoor Capital of the UK is Lochaber Chamber of Commerce’s tourism element.
Under the OCUK brand, the Chamber of Commerce publicise, sponsor and promote Lochaber as a tourism destination.
The Outdoor Capital of the UK website is the site to go to for local events and visitor accommodation in Lochaber.
Through a range of collaborative marketing initiatives and activities the organisation promotes Fort William and Lochaber as the ‘best place’ in the UK for everyone to experience the outdoors; with a view to developing local jobs and wealth and encouraging sustainable economic growth.
Visitors interested in the outdoors are very important to the economy and community of Lochaber.
There are over 65 different activities to choose from in an amazing landscape that encompasses the small isles to Ben Nevis with White Water Rivers, sea, lochs, beaches, forest, glens, cliffs and mountains in between.
VisitScotland
- The Lochaber Chamber of Commerce campaign has received £25,000 funding from the VisitScotland Growth Fund.
- The VisitScotland Growth Fund is for well researched, new, collaborative marketing campaigns from groups of tourism businesses that operate at regional or national level.
- For more information on the VisitScotland Growth Fund visit visitscotland.org/growthfund
MEDIA RELEASE issued by Littlehouse Media. You too can post your story ideas for journalists (aka press or media releases), on allmediascotland.com. Email info@allmediascotland.com for more information.
Check out twitter.com/nonstopstories for your very own media releases feed…
Check out twitter.com/allOutdoorsPR and twitter.com/allTravelPR.
To catch up on all the media releases recently posted on to allmediascotland.com, you need only click the link icon that you see towards the bottom right of our two media release ‘gateway boxes’.
It’s this icon, here. It’s your route straight into the rich archive.
—
Littlehouse Media contact details…
Contact: Paddy Cuthbert
Email: paddy@littlehousemedia.uk.com
Website: http://www.outdoorcapitaldiaries.com
