Carol Carr
I AM a marketing consultant who specialises in rural tourism-related projects.
My main focus is on event marketing – whether the event is large or small.
A former BBC producer with a full range of programme making and media-related skills, social included, I work closely with and where appropriate manage a range of designers, (creating branding/logos), web/digital developers, photographers, printers, distributors, local, Scottish and UK journalists and broadcasters to support your events and campaigns.
My main role is as marketing manager of the annual Boswell Book Festival – the World’s only Festival of Biography and Memoir – held this year from 12 – 14 May at spectacular Dumfries House in Ayrshire. Working closely together, our team has achieved a major year-on-year increase in audience numbers since the event was launched seven years ago.
Other successful projects have included the inaugural Andrew Lang’s Fairy Tale Festival in the Scottish Borders and the annual International Sheepdog Trials plus the branding and supply of related design collateral for a number of major pedigree livestock breeds for online use and at UK-wide Royal Agricultural shows (Belted Galloway Cattle Society, Luing Cattle Society etc.).
