BEGINS the Institute of Practitioners in Advertising, about its latest report concerning marketing budgets – in its quarterly Bellwether Report: “Marketing budgets increased at an accelerated pace in Q1 2015 and for the tenth consecutive quarter, according to the latest IPA Bellwether Report published today.
“This latest data rounds off the 2014/2015 budget year to reveal that overall growth in marketing budgets for the year was the best recorded in a decade.”
Read more, here.
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BEGINS an announcement on the website, Daily Business, run by former Scotsman and Scotland on Sunday business editor, Terry Murden: “Daily Business, the news website focusing on the financial, consumer and money markets, has formed a strategic partnership with Contact Publicity, the media sales specialist, to cross-promote their various activities and to sell advertising to the Daily Business website.
“Daily Business will promote the Scottish Financial Services Yearbook, which is published by Contact Publicity’s Graham Cairns. The SFS website, www.sfsyearbook.com, will carry regular news items from Daily Business.”
Read more, here.
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AT least three Scots applications feature in an UK-wide listing of 51, to take part in trials that broadcasting regulators, Ofcom, describe as “a new approach that could provide small radio stations across the UK with an affordable way to broadcast on DAB digital radio”.
The three Scots applications comprise two from Glasgow and one from East Lothian.
They can be found here.
Adds Ofcom: “Known as ‘small scale DAB’, the new approach is best suited for broadcasting to a small geographic area, ideal for community and local radio stations.”
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BEGINS Brian Ferguson, in today’s Scotsman: “Scotland’s troubled film and TV industry has been dealt a new blow after a public sector quango missed its own deadline to finalise a long-awaited deal to secure a permanent film studio.”
Read more, here.
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TOM Peterkin, in today’s Scotsman, starts: “For those of us working in the Holyrood bubble, rancorous political squabbling is as much part of life as eating the chips served up in the parliament canteen.
“On a rare excursion into the real world this week, it was interesting to hear a chum saying over a pint of beer how appalled he was by the quality of a recent general election debate.”
He is referring, in particular, to the TV debates, involving the leaders of the country’s main political parties.
Read more, here.
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THE deadline is today for applications to fill the job vacancy of senior campaign manager for the Cabinet Office, based in Edinburgh.
View the job ad, here.
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