A HANDFUL of Scots entries are to be found on the shortlist of an UK-wide competition celebrating “the most effective social media campaigns and strategies”.
The Social Buzz Awards – run by The Drum media and marketing magazine – features, among others, Blonde Digital and The Leith Agency.
The Scots nominations read, as follows:
* Best use of Facebook – Realise for BBC Worldwide – Doctor Who Starring You;
* Low budget – Blonde for IRN-BRU – Born To Support;
* Best use of social media advertising – Dog for UEFA – Dog’s UEFA Champions League & Europa League Sponsors Digital Promotion Campaign;
* Best use of social media advertising – The Leith Agency for Loch Ness Marathon – The Most Beautiful Marathon In The World;
* Best innovation – Realise for BBC Worldwide – Doctor Who Starring You;
* Best socially-responsible initiative – Blonde for Blonde – Leith Walkers;
* Best FMCG/consumer goods social media strategy/campaign – Whitespace for Innis & Gunn – Innis & Gunn – Thirst for Discovery; and
* Best travel/leisure/sports social media strategy/campaign – The Leith Agency for Loch Ness Marathon – The Most Beautiful Marathon In The World.
Read more, here.
The winners will be revealed on the 27th of next month. Two days ago, allmediascotland.com noted a related, ‘Social Buzz’ search for the UK’s ‘most influential individuals in social media marketing’.
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BEGINS an announcement issued by the Debt Advisory Centre Scotland: “Seven in ten Scottish residents agree that reality TV can encourage an irresponsible use of credit, according to a new survey.”
And the announcement continues: “Meanwhile, two in five (40 per cent) had complaints about the media’s portrayals of people with problem debt, saying they were inaccurate and unfair.”
And it adds: “Three-quarters (74 per cent) of respondents thought that news coverage of celebrity bankruptcies trivialised the consequences of the action, as it’s often depicted as a quick-fix to any financial problems.”
For more, read here.
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A STUDENT radio station at the University of Edinburgh has received several nominations in this year’s UK-wide Student Radio Awards.
Among the categories that FreshAir is in the running for is Best Marketing and Station Sound.
The winners will be announced on the sixth of next month.
Read more, here.
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SAYS the Aberdeen-based audio-visual, media, 3-D animation and sports productions outfit, AVC Media: “AVC Media is to relocate to the historic Grandholm Mill and bring a new lease of life to the centuries-old building.
“We are turning the Grade B listed building into a creative hub once again after the interior has been refurbished.”
Read more, here.
The story gets a mention in today’s Herald newspaper.
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AS tributes continue to flood in, following the death of Angus Macleod – the Scotland editor of The Times (as noted, here) – one was during yesterday afternoon’s airing of Politics Scotland, on BBC One Scotland.
Presenter, Gary Robertson, and guest, the political commentator, Hamish Macdonell, were as warm in their praise of Macleod as everyone else has been.
Watch their discussion, here, towards the end of the programme.
The Scotsman newspaper, meanwhile, today carries an obituary, here. And there’s an obit in today’s Herald too, here.
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TWEETED by Shaun Milne, who, in July, announced he is leaving STV, as editor, Digital Publishing: “[Deputy editor] Kris Gilmartin taking on my role at STV Cities as (acting) editor with [assistant editor] Michael MacLeod supporting him as acting deputy.”
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THE Scotsman’s columnist, Fiona McCade, today bemoans TV remakes – here.
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