A “PRETTY bleak” future lies ahead for The Herald and The Scotsman newspapers, according to a former editor of The Herald.
Says Charles McGhee, now director of communications at Glasgow Caledonian University, his prognosis is based partly on the collapse of advertising in newspapers.
Interviewed on the GCU Campus Podcast, he anticipates a flourishing of more community-based media, plus, perhaps, magazines, weekly, analytical newspapers and local newspapers.
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THE latest set of circulation figures for national newspapers in Scotland are being announced right now. Visit our daily feature section on Monday, where all will be revealed.
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JOURNALISTS and other creators of copyrighted content – such as music – are being invited to share their views on how ‘copyright collecting societies’ might “improve their operations, governance and customer services to ensure they operate at optimum levels and can therefore maximise income back to those creators”.
There are 12 such collecting societies in the UK and the feedback invitation extends also to licensees such as schools, bars and restaurants.
Walter Merricks, a former financial ombudsman, has been appointed to carry out an independent review of how copyright fees are collected.
To take part, click here.
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WHAT are you up to, media-wise? If you are tweeting about it, feel free to hashtag it scotsmedia247. To show the world just how busy we all are…
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MARKETING budgets are set to continue to grow, according to a report produced by the Institute of Practitioners in Advertising.
Says The Drum media and marketing magazine, of the latest IPA Bellwether Report, the fourth quarter of last year saw 11 per cent of companies surveyed “registering an increase in budget spend”.
Adds The Guardian newspaper: “The latest IPA Bellwether report found that advertisers raised their budgets for a fifth quarter in a row in the final three months of 2013, ahead of a flurry of marketing budget increases this year.”
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CHECK out today’s Daily Feature, Media Movers, and its mention of Bob Dow, Steven Vass, Eddie Barnes and Colin Reid.
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A POLL of 3,000 marketers throughout the UK has found, among other things, that 61 per cent of respondents saying they are overwhelmed or under pressure. Plus, that a gender gap has widened, the average marketing salary for men being £54,936 and for women £39,675.
Read more, here.
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THE owner of The Independent newspaper – and its two sister titles – is reportedly seeking a buyer for them.
Says The Guardian: “Alexander Lebedev has asked the founder of the Independent to seek a buyer for the newspaper, its Sunday sister and their cut-price stablemate, the i, 28 years after the daily title was launched.”
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