THREE Scots entries have been named among the silver and bronze medal winners at an awards ceremony celebrating the best of health media.
The Best of Health Awards – run by the Institute of Practitioners in Advertising – saw Stripe Communications this evening take silver in the Consumer – Integrated Idea category for its Alcohol Behaviour Change campaign for the Scottish Government.
And silver was also won – this time in the Consumer – Film category – for The Leith Agency’s breast cancer awareness campaign, also on behalf of the Scottish Government.
Meanwhile, a bronze was won in the Consumer – Online Display Advertising category, by Story, yet again for the Scottish Government. It was for a Healthier Scotland ‘Drop a Glass Size’, www.drinksmarter.org campaign.
The awards attracted 404 entries. There were five gold winners, 22 silver and 59 bronze, plus special prizes for Young Talent and Best Use of Photography, Copywriting, Illustration and Art Direction.
Special Prizes:
Best of Show Consumer
‘Blood Can Do More’, Voluntary Blood Donation Programme for Shanghai Blood Administration Office, by McCann Health China
Best of Show
Healthcare Professional ‘True Cost’, Sativex for Bayer, by Langland
Best use of Art Direction
‘Committed To Lupus’, Benlysta (GSK) for Glaxo Smith Kline, by Ogilvy HealthWorld UK
Best use of Copywriting
‘Boards’, The Passage for The Passage, by Publicis Life Brands Resolute Best use of Photography ‘True Cost’, Sativex for Bayer, by Langland
Best Use of Illustration
‘Blood Can Do More’, Voluntary Blood Donation Programme for Shanghai Blood Administration Office, by McCann Health China
Young Talent
Winner – Mark Evans, Langland
Commended – Whitney Andrews, Langland
Gold Awards
Healthcare Professional – Press Ad Campaign
‘True Cost’, Sativex for Bayer, by Langland
Consumer – Integrated Idea
‘Blood Can Do More’, Voluntary Blood Donation Programme for Shanghai Blood Administration Office, by McCann Health China
Consumer – Out of Home
‘Boards’, The Passage for The Passage, by Publicis Life Brands Resolute
‘Be Food Smart’, Change4Life for Public Health England, by 23Red, M&C Saatchi, Freud, MEC and M4C
Business to Business Campaign
‘We never stop thinking…’, McCann Health for McCann Health Sydney, by McCann Health Sydney
Silver Awards
Healthcare Professional – Film
‘Keeping it Real’, Easi – Breathe for Teva, by Woolley Pau Gyro
‘Committed To Lupus’, Benlysta (GSK) for Glaxo Smith Kline, by Ogilvy HealthWorld UK
‘See the Difference’, Erbitux for Merck Serono, by McCann Health London
Healthcare Professional – Integrated Idea
‘Integrated Idea’, Hidrasec for Abbott, by Langland
Healthcare Professional – Mixed Media
‘Mr Butt Mixed Media Campaign’, Giazo for Salix, by The Cement Bloc
‘True Cost’, Sativex for Bayer, by Langland
‘Control Fluid’, Hidrasec for Abbott, by Langland
Healthcare Professional – Individual Press Ad
‘True Cost – Teacup’, Sativex for Bayer, by Langland
‘True Cost – Toothbrush’, Sativex for Bayer, by Langland
‘True Cost – Shampoo’, Sativex for Bayer, by Langland
Healthcare Professional – e-detail
‘Foosball – e-detail’, Remicade for Remicade/Janssen, by McCann Health Sydney
Consumer – Film
‘Breast Cancer – TV’, Detect Cancer Early for Scottish Government, by The Leith Agency
‘Save the Male – Viral Film’, UK Hair Clinic for Elite Hair Restoration, by Frontera
‘Olympics Anti-Doping’, GSK Corporate for GSK, by TBWA/Paling Waters
Consumer – Integrated Idea
‘Alcohol Behaviour Change’, Alcohol Behaviour Change for Scottish Government, by Stripe Communications
Consumer – Mixed Media
‘Save the Male – Mixed Media’, UK Hair Clinic for Elite Hair Restoration, by Frontera
Consumer – Out of Home (Individual and Campaign)
‘Holiday Souvenirs’, British Skin Foundation for British Skin Foundation, by Langland
‘Holiday Souvenirs – Tenerife’, British Skin Foundation for British Skin Foundation, by Langland
‘Holiday Souvenirs – Corfu’, British Skin Foundation for British Skin Foundation, by Langland
‘Holiday Souvenirs – Sardinia’, British Skin Foundation for British Skin Foundation, by Langland
‘Roll up your sleeves, Japan 2012’, Novartis Hypertension for Novartis Pharma K.K, by McCann Health Japan
Business to Business – Individual
‘Healthy Business Cards’, McCann Health for McCann Health Sydney, by McCann Health Sydney
Bronze Awards
Healthcare Professional – Individual Press Ad
‘Mr Butt: School’, Giazo for Salix, by The Cement Bloc
‘Mr Butt: Basketball’, Giazo for Salix, by The Cement Bloc
‘Mr Butt: Biker’, Giazo for Salix, by The Cement Bloc
‘Mr Butt: Date’, Giazo for Salix, by The Cement Bloc
‘Shout’, Waxsol for Norgine PTY LTD, by Insight Au
‘Zip it up!’, Impact for Nestle Health Science, by McCann Health Singapore
‘Football’, Ensure Plus Advance for Abbott Nutrition, by Langland
‘Mutation’, RMD Virology for Roche, by TBWA/Paling Waters
‘Parking Meter – Grandad’, Lilly Oncology for Lilly Oncology, by Langland
‘Parking Meter – Couple’, Lilly Oncology for Lilly Oncology, by Langland
‘Parking Meter – Grandmother’, Lilly Oncology for Lilly Oncology, by Langland
‘Toothbrush Critter’, Vivaxim for Sanofi Pasteur, by Saatchi and Saatchi Health Sydney
‘Cocktail Critter’, Vivaxim for Sanofi Pasteur, by Saatchi and Saatchi Health Sydney
‘Detect Early’, Alzheimer’s Australia for Alzheimer’s Australia, by Ward6
Healthcare Professional – International
‘Life in Full’, Ensure Plus Advance for Abbott Nutrition, by Langland
‘Every Liver Tells a Story’, Adomet for Abbott Nutrition, by Langland
Healthcare Professional – e-details
‘Lives on the Line’, Ambisome for Gilead, by Ward6
‘Colobreathe ipad’, Colobreathe for Forest Europe, by Sudler & Hennessy London
Healthcare Professional – Direct Mail
‘The Shoelace Mailer’, Humira for AbbVie, by Langland
‘Mutation’, RMD Virology for Roche, by TBWA/Paling Waters
Healthcare Professional – Film
‘HIV Positive’, BMS HIV Awareness for BMS, by McCann Health Sydney
‘Golden Nugget’, Pradaxa for Boehringer Ingelheim, by Publicis Life Brands Resolute
‘My Life Myeloma’, Myeloma for Revlimid, by Langland
Healthcare Professional – Mixed Media Campaign
‘Foosball’, Remicade for Remicade/Janssen, by McCann Health Sydney
‘Parking Meter’, Lilly Oncology for Lilly Oncology, by Langland
‘Disease Awareness Advert for Astellas Oncology’, Prostate Cancer pre-launch for Astellas, by VCCP Health
Healthcare Professional – Print Sales Material
‘Master Sales Aid’, Galderma for Benoit Chandon, by TBWA/Paling Waters
Healthcare Professional – Press Ad Campaign
‘Life in Full’, Ensure Plus Advance for Abbott Nutrition, by Langland
‘Parking Meter’, Lilly Oncology for Lilly Oncology, by Langland
‘Control Fluid’, Hidrasec for Abbott, by Langland
‘Mr Butt Press Ad Campaign’, Giazo for Salix, by The Cement Bloc
Consumer – Film
‘Farm Safety TV’, Farm Safety Partnership for Health & Safety Executive Northern Ireland, by Genesis Advertising
‘Caterpillash’, Latisse for Allergan, by McCann Health Singapore
Consumer – Integrated Idea
‘Getting to know Happy Tummy’, Rennie for Bayer UK, by JWT London
‘Keep Calm’, Keep Calm for NE Hants Clincial Commissioning Group, by Uscreates
‘Stoptober’, Smoke free for PHE, by 23Red, Dare, Freud, MEC, M4C, Iris, EMO, Reading Room, PAA, Kitcatt Nohr
Consumer – Online Display Advertising
‘Drop a Glass Size’, Healthier Scotland – www.drinksmarter.org for Scottish Government, by Story
Consumer – Individual Press Ad
‘Grow Rhythm’, Girls Right of Way for The Coore Foundation, by The Cement Bloc
‘Save the Male – Press Ad’, UK Hair Clinic for Elite Hair Restoration, by Frontera
‘Lung Clock – Press Ad’, Lung Clock for Quit, by Frontera
Consumer – Mixed Media Campaign
‘Grow Mixed Media Campaign’, Girls Right Of Way for The Coore Foundation, by The Cement Bloc
‘Farm Safety Mixed Media Campaign’, Farm Safety Partnership for Health & Safety Executive Northern Ireland, by Genesis Advertising
‘Hep C ‘Start your fight’ campaign’, Hepatitis C Portfolio for MSD Australia, by DDB Remedy Sydney
‘Lung Clock – Mixed Media’, Lung Clock for Quit, by Frontera
Consumer – Press Ad Campaign
‘My Type of Treatment’, Levemir for Novo Nordisk, by Ward6
‘Lung Clock – Press Campaign’, Lung Clock for Quit, by Frontera
‘Save the Male – Press Campaign’, UK Hair Clinic for Elite Hair Restoration, by Frontera
Consumer – Out of Home (Individual and Campaign)
‘Cocktail Critter’, Travel Vaccination Awareness for Sanofi Pasteur, by Saatchi and Saatchi Health Sydney
‘Toothbrush Critter’, Travel Vaccination Awareness for Sanofi Pasteur, by Saatchi and Saatchi Health Sydney
‘Consuming Your Thoughts’, Binge Eating Disorder Study for Shire, by Langland
‘Blood Can Do More’, Voluntary Blood Donation Programme sponsored by Shanghai Blood for Shanghai Blood Administration Office, by McCann Health China
‘Little Emergencies’, Betadine Swab Sticks for Mundipharma, by McCann Health Singapore
‘Save the Male – Out of Home’, UK Hair Clinic for Elite Hair Restoration, by Frontera
‘Olympics’, GSK Corporate for GSK, by TBWA/Paling Waters
Business to Business Individual
‘Brand Book’, McCann Health for McCann Health, by McCann Health London
‘Painting’, Publicis Life Brands Resolute for Publicis Life Brands Resolute, by Publicis Life Brands Resolute
‘Milk’, Publicis Life Brands Resolute for Publicis Life Brands Resolute, by Publicis Life brands Resolute
Business to Business Campaign
‘Remedy 10 Year Campaign’, DDB Remedy Sydney for DDB Remedy Sydney, by DDB Remedy Sydney
Business to Business Other Individual
‘Remove Sugar’, Forxiga for BMS-AZ, by Ogilvy HealthWorld UK
