AN Edinburgh communications and creative agency has been shortlisted in a competition celebrating brand revamping.
Tayburn has been selected in two categories – Best rebrand of a digital property and Best rebrand from the financial services sector – for work done with a software company, FNZ.
The Transform Awards are being run by corporate communictations magazine, Communicate.
Say the organisers: “The awards programme celebrates excellence in product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation.
“The Transform Awards is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. It is a platform for organisations to tell their rebranding stories and to discuss reputational change.”
Stirling Castle gets a mention in the shortlist, following rebranding undertaken by London-based Corporate Edge.
The winners will be announced on the 21st of March, at a dinner in London.
The shortlist reads:
Best overall visual identity
DWF (Living Group)
Futurestep (Further)
Mission Burrito (The House)
Pearson (Interbrand)
Vertere (Interstate)
Best use of a visual property
Futurestep (Further)
Hawksford (MerchantCantos)
Monster Slippers
Pearson (Interbrand)
Rugby Football Union (Interbrand)
Best brand architecture solution
British Airways Executive Club (Landor)
National Maritime Museum (SomeOne)
Best use of copy style/tone of voice
Pearson (Interbrand)
Rugby Football Union (Interbrand)
The Student Housing Company (The Beautiful Meme)
Best internal communication of a rebrand
DSM
Pearson (Interbrand)
Telefónica
Best implementation of a rebrand
Direct Marketing Association (DMA and Jacob Bailey)
Global Blue (Goosebumps Brand Consultancy)
Monarch (Interbrand)
Pearson (Interbrand)
Rugby Football Union (Interbrand)
Best creative strategy
Asics (Interbrand)
Global Blue (Goosebumps Brand Consultancy)
Larix (BrandTailors)
Little Chef (venturethree)
Best brand evolution
Global Blue (Goosebumps Brand Consultancy)
Ocean Outdoor (Heavenly)
PDX (Appetite)
Telecity Group (Design by Structure)
Best corporate rebrand following a merger or acquisition
Archer (Brand Matters and Handsome Brands)
Merseyside Shopping Centre (Studio North)
Puratos (Duval Guillaume Corporate)
Best corporate rebrand to reflect changed mission/values/positioning
Bauwerk Parkett (Scholtysik Niederberger Kraft AG)
Global Blue (Goosebumps Brand Consultancy)
Greene King (Brand Matters and Handsome Brands)
Lexis, The Recommendation Agency (The Lexis Agency)
White Logistics & Storage (The Allotment)
Best corporate rebrand for a spinoff/new company
Boots Laboratories (Creative Leap)
EDF Energy (Corporate Edge)
Ink Insurance
RPC (Corporate Edge)
Trapoil (Appetite)
Best brand consolidation
Greene King (Brand Matters and Handsome Brands)
Tiriac Holdings (BrandTailors)
Best rebrand of a digital property
Action on Hearing Loss (Redweb)
FNZ (Tayburn)
Instruct (Fairley & Associates, Hildebrand and Felt Branding)
JTI (Corporate Edge)
Reckitt Benckiser (The Workroom)
Best rebrand from the public sector
Stirling Castle (Corporate Edge)
Best rebrand from a not-for-profit organisation
Guide Dogs (Interbrand)
Independent Age (Corporate Edge)
Instruct (Fairley & Associates, Hildebrand and Felt Branding)
Merlin (Spencer du Bois)
Best rebrand from the consumer services sector
Greene King (Brand Matters and Handsome Brands)
Little Chef (venturethree)
Travelodge (Corporate Edge)
Best rebrand from the financial services sector
FNZ (Tayburn)
Global Blue (Goosebumps Brand Consultancy)
Hawksford (MerchantCantos)
The Share Centre (Radley Yeldar)
Best rebrand from the professional services sector
DWF (Living Group)
Futurestep (Further)
Best rebrand from the education sector
University Campus Suffolk (Radley Yeldar)
Best rebrand from the media and telecommunication sector
Emailvision (Design by Structure)
Ocean Outdoor (Heavenly)
Vertere (Interstate)
Best rebrand from the property sector
Merseyway Shopping Centre (Studio North)
Best rebrand from the retail sector
Argos Bush (Bonfire CI)
Best rebrand by region: Baltic region
Onet (DragonRouge)
Grupa Zywiec (DragonRouge)
Best rebrand by region: DAS
Bauwerk Parkett (Scholtysik Niederberger Kraft AG)
Best rebrand by region: Eastern Europe
Tiriac Holdings (BrandTailors)
