Dec 22, 2024
In My Opinion: Cathy Ma: Making social media work for publishers
August 9, 2013
AT IPC Media, where I was head of social media for three years until May,…
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In My Opinion: Sunta Templeton: One in five solo voices on the radio are femaleAugust 2, 2013
NEW research by Sound Women – the networking and support group for women working in radio...
In My Opinion: Craig Bradshaw: From virtual reality to stark realityJuly 26, 2013
IN an age when I’m still amazed that everything is a click away and am...
In My Opinion: Hugh Anderson: Marketing, public relations and SEO. Turf war ahead or collaboration?July 19, 2013
THREE weeks ago, Jon White provocatively began his column on allmediascotland.com by saying that “public...
In My Opinion: Claire Wood: An end to (the advertising) Winter?July 12, 2013
GOOD news in the communications industry in Scotland has been rather thin on the ground,...
In My Opinion: Andrew Stevens: On the new city branding, PEOPLE MAKE GLASGOWJuly 5, 2013
I’VE spent the past year working with the marketing consultancy, creativebrief, to map and profile...
In My Opinion: Jon White: What future PR practice in the UK?June 28, 2013
APART from a few points of light, public relations practice in the UK is shot...
In My Opinion: Alan Campbell: Women’s football, Germany-style, and how it could inspire BBC ScotlandJune 21, 2013
FROM a media perspective, my experience at the Stadion Essen last Saturday was a genuine...
In My Opinion: Allan Rennie: It’s not print or digital, it’s bothJune 14, 2013
MEDIA Scotland publishes the Daily Record and the Sunday Mail, along with 21 local newspapers...
In My Opinion: Tim Blott: We should take all the doom-mongers with a ‘pinch of salt’June 7, 2013
NO-ONE talks down the newspaper industry better than the newspaper industry. It is a self-obsessed,...
In My Opinion: Bill Magee: Think before you clickMay 31, 2013
AS we all embrace this brave new digital world, have you ever been curious about...
In My Opinion: James Aitken: Time for a Scotland-wide Channel 3 licenceMay 24, 2013
LAST week, just after News at Ten on Thursday, television viewers watching ITV Border were...
In My Opinion: Peter John Meiklem: The Conversation’s mix of ‘academic rigour’ and ‘journalistic flair’May 17, 2013
FRESH in the door to work in the Glasgow Caledonian University communications office, I met...
In My Opinion: Nick Freer: Using the media to capture attention in the digital ageMay 10, 2013
AS the owner of a small public relations consultancy, I was pleased to read recently...
In My Opinion: James Wilson: Teamwork at the heart of broadcasting successMay 3, 2013
THE Commonwealth Games is a big deal. It’s the third-largest sporting event in the world...
In My Opinion: David Eyre: Sharing news? This could be the year Scottish journalism carves a new futureApril 26, 2013
I THINK we’ll look back on 2013 as the year when journalism in Scotland began...
In My Opinion: Moray Macdonald: The ‘engagement era’ has changes for us allApril 19, 2013
THE accelerating ‘makeover’ of society’s use of digital technology and processes has created a shift...
In My Opinion: Tristan Stewart-Robertson: Time for PR comments to come from named people?April 12, 2013
WHO, in today’s world of openness and lack of privacy, deserves anonymity? Rape victims? Of...
In My Opinion: Keith Forbes: Good design is rarely about ‘quick ideas’April 5, 2013
DON Draper reclines on his soft pad office chair, knocks back a large Canadian Club...
In My Opinion: Julian Calvert: Changing face of the newsroom widening the gap between journalists and their audiencesMarch 29, 2013
“THE newsroom was a huge, dingy place, apparently full of huge, dingy men.” That’s how...
