THE BBC commands a huge amount of trust among the general public, when it comes to its news output – according to a survey of almost 2,000 adults – commissioned by the BBC and carried out by Ipsos MORI in February.
Says the survey report, its aim was to gauge “public perceptions of impartiality and trustworthiness of the BBC”.
Various questions were asked of the survey respondents, with the following responses:
Q: Of all the news sources (TV broadcaster, radio, newspaper, magazine or website), which one source are you most likely to turn to if you want accurate news coverage?
BBC 59 per cent
ITV 11 per cent
Sky eight per cent
Channel 4 two per cent
The Guardian one per cent
Daily Mail one per cent
Al Jazeera one per cent
Telegraph one per cent
The Independent one per cent
The Times one per cent
Metro one per cent
Google News one per cent
The Sun one per cent
Other five per cent
Don’t know two per cent
None four per cent
Q: Of all the news sources (TV broadcaster, radio, newspaper, magazine or website), which one source are you most likely to turn to for news you trust the most?
BBC 58 per cent
ITV 11 per cent
Sky six per cent
Channel 4 three per cent
The Guardian two per cent
Daily Mail one per cent
Al Jazeera one per cent
The Sun one per cent
Metro one per cent
Telegraph one per cent
The Times one per cent
Twitter one per cent
The Independent one per cent
Other five per cent
Don’t know two per cent
None seven per cent
Q. How biased or impartial do you think each of the following news sources is? 1 = very biased, 10 = very impartial
BBC 6.5
ITV News six per cent
Channel 4 News six per cent
Financial Times 5.7
The Independent 5.6
Commercial radio 5.6
Sky News 5.5
Five News 5.5
The Guardian 5.3
The Times 5.3
i 5.3
Google News 5.2
Metro 5.2
The Daily Telegraph 4.9
Yahoo! News 4.7
Al Jazeera 4.7
MSN News 4.6
The Huffington Post 4.6
Daily Express 4.2
The People 4.2
Daily Mirror 4.1
Daily Mail 4.1
Twitter 3.9
Facebook 3.9
Daily Star 3.6
The Sun 3.5
Q. To what extent do you trust as a news source? 1 = very biased, 10 = very impartial
BBC 7.4
ITV News 6.6
Channel 4 News 6.2
Sky News 6.2
Financial Times 5.9
The Guardian 5.9
The Times 5.9
The Independent 5.9
Commercia radio 5.8
The Daily Telegraph 5.7
Five News 5.5
i 5.0
Metro 4.9
Google News 4.8
Daily Mail 4.7
Daily Express 4.5
MSN News 4.3
Yahoo! News 4.3
Al Jazeera 4.2
The Huffington Post 4.1
Daily Mirror 4.1
The People 3.8
The Sun 3.7
Facebook 3.4
Daily Star 3.3
Twitter 3.3
Q. Of all the news sources (TV broadcaster, radio, newspaper, magazine or website), which one source are you most likely to turn to if you want impartial news coverage?
BBC 50 per cent
ITV 13 per cent
Sky seven per cent
Channel 4 four per cent
The Guardian two per cent
Al Jazeera two per cent
Daily Mail one per cent
The Sun one per cent
Metro one per cent
Google News one per cent
The Independent one per cent
The Times one per cent
Twitter one per cent
Telegraph one per cent
Facebook one per cent
Other five per cent
Don’t know five per cent
None seven per cent
Source: ‘Public perceptions of the impartiality and trustworthiness of the BBC‘, July 2014.
