A LOCAL TV station serving Glasgow and the west of Scotland has announced that almost 600,000 viewers have tuned in during its first month in operation.
Says STV about STV Glasgow – which it operates in association with local university, Glasgow Caledonian: “STV Glasgow has reached an audience of 572,000 viewers in the first month on air.
“The new channel launched on Monday 2nd June and across the first month almost 30 per cent of all viewers within the transmission area tuned in at least once. The average viewer watched the channel at least three times across the month.
“In addition to the TV audience, there have been an additional 50,000 live and catch-up streams on the STV Player.”
Read more, here.
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FOR a while, it looked like it was not going to take place, a TV debate about the upcoming Scots independence referendum – between First Minister, Alex Salmond, and former Chancellor of the Exchequer at Westminster, Alistair Darling – but now it seems to be happening.
Says STV, its political editor, Bernard Ponsonby, will be chairing the Yes/No debate on the fifth of next month.
The story is picked up by several media outlets, including on the front page of today’s Herald (here).
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BEGINS The Drum media and marketing magazine: “Whisky brand, Highland Park, have made their first foray into the world of film with a cinematic production designed to sell the brands newly launched drink, Dark Origins.
“Directed by Simon Aboud, the short piece brings to life the key characteristics of the single malt as part of a splurge of global marketing activity surrounding the launch of the Orkney single malt.”
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BEGINS Simon Bain, in The Herald: “STV has underlined its improved financial strength by shortening the repayment plan on its legacy pension schemes from 18 to 11 years.
“The broadcaster will raise its annual payments from this year’s £5.5 million to between £7m and £7.75m from next year to 2025, after agreeing a deal with the trustees of its television and publishing final salary pension schemes.”
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REPORTS the website, holdthefrontpage: “A former weekly journalist who has set up a PR and marketing agency has won a place on a national program for promising start-ups.
“John Durrant started his career 14 years ago as a junior reporter with The Buteman before working at The Oban Times and Aberdeen Evening Express.”
Read more, here.
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