THE Glasgow-based media and marketing magazine, The Drum, has set up a ‘content marketing agency’ offshoot.
Says the magazine, Drum Works was “driven by advertiser demand for more effective ways to engage potential customers”.
It adds that Drum Works will be headed by former New Media Age editor, Justin Pearse, and that it will be offering “a full range of content services to agencies, technology companies and digital media brands”.
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BEGINS Martyn McLaughlin, in today’s Scotsman: “One of the BBC’s most seasoned presenters has said the corporation will treat every event on its ‘merits’ when deciding coverage for the Commonwealth Games [in Glasgow], amid expected tensions over how the rival home nations will be represented.
“John Inverdale said that although some people were always searching to find a ‘lack of impartiality’ or presenters who were ‘venomously pro-something or anti-something else’, there will be no bias in favour of any team at Glasgow 2014.”
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A COMPETITION seeking to identify the rising stars of the Scots marketing sector has announced a five-strong shortlist.
The winner of the all-female shortlist will be announced at Marketing Society Scotland’s Star Awards on the 12th of next month.
Nominated are Gemma Connolly (Hunter Boot), Alexis Donald (Tesco Bank), Gillian Howell (Scottish Government), Danielle Keene (Maxxium) and Lynsey McMillian (SRU).
The nominees were named last month, with the details now appearing, online, here.
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INTRIGUING headline accompanying an article by The Independent newspaper’s Ian Burrell: “Instead of killing off British newspapers, the internet has presented them with a new opportunity.”
Read more, here.
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