BBC Radio Scotland has seen its latest listening figures fall by over ten per cent on the corresponding period 12 months previously.
Says the radio listening auditing body, RAJAR, the station’s ‘reach’ between October and December in 2012 and the same period last year was down 12.7 per cent, from an average 994,000 listeners to 868,000.
‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.
Of the other figures issued by RAJAR, among the standouts is Aberdeen-based Original 106, which saw its Q4 2012 – Q4 2013 reach figure up 57.1 per cent. Meanwhile, Clyde 1’s year-on-year was down 7.1 per cent and the figure for its sister station, Clyde 2, down 27.9 per cent. The corresponding figures for the Tay AM and FM stations were both up while the reach was down 27.3 per cent for Northsound 2.
Central FM and Kingdom also saw their year-on-year figures fall by double-digit percentages.
The reach figures in full are as follows, for Q4 2012-Q4 2013 (in brackets Q3 2012-Q3 2013)
BBC Scotland down 12.7 per cent (down 4.3 per cent)
Radio Borders up 5.9 per cent (up 5.9 per cent )
Capital Scotland up 17.9 per cent (up 21.6 per cent)
Central FM down 18.3 per cent (up 5.7 per cent)
Clyde 1 down 7.1 per cent (down 0.3 per cent)
Clyde 2 down 27.9 per cent (down 13 per cent)
Forth 2 down 5.1 per cent (up 2.3 per cent)
Forth One down 7.5 per cent (down 0.6 per cent)
Kingdom FM down 29.9 per cent (down 16.9 per cent)
Moray Firth Radio up 7.4 per cent (down 6.1 per cent)
Northsound 1 down 0.7 per cent (up 11.1 per cent)
Northsound 2 down 27.3 per cent (down 9.6 per cent)
Original 106 up 57.1 per cent (up 36.4 per cent)
Real Radio Scotland up 3.7 per cent (up 5.1 per cent)
96.3 Real XS Glasgow no change (down 9.5 per cent)
Smooth Radio Glasgow down 0.4 per cent (down 10.9 per cent)
Tay AM up 12.3 per cent (down 6.2 per cent)
Tay FM up 17.7 per cent (up 21 per cent)
West Sound down 0.6 per cent (down 4.4 per cent)
Source: RAJAR, February 5 2014.
