A FORMER digital sales director at STV has been appointed to the newly-created role of general manager of the The Scotsman’s website, scotsman.com.
Kris Yule will be joining at the end of this month, reporting directly to Stuart Birkett, managing director for Johnston Press Scotland.
In a Johnston Press media release, Birkett is quoted, as saying: “Johnston Press has continued to invest in building a strong digital business and Kris brings a wealth of commercial and entrepreneurial experience to this important position.
“In this new role, Kris will build upon the great success of the recently re-launched Scotsman website and help develop strategies and sales to fuel our ambitious digital growth plans across Scotland, whilst at the same time exceeding the expectations of our partner advertisers. I am looking forward to working closely with him.”
The media release adds that Yule – originally from Australia – started his media career in Scotland in 1998 as sales executive on The Scotsman and moved quickly through the ranks until when, in 2006, an opportunity to launch a new sports brand in the UK meant a departure from media and a move into the world of extreme sports and energy drinks.
“Kris gained extensive digital and communications experience as the UK head of operations for Go Fast Sports and – after a period of six years – re-entered the media industry as digital sales manager for STV. He was later promoted to digital sales director with responsibility for all digital advertising revenue, overseeing the digital expansion of display, mobile & video advertising formats. This included the development of the Local platforms and, more recently, the launch of the new City Services.
“In that role Kris was responsible for driving advertising innovation across all digital platforms including Ad Cast +, a large format rich media solution, full page mobile ads, large format ads, programmatic trading and bespoke native advertising solutions, achieving high double digit revenue growth.”
