SAYS the radio listening audit body, RAJAR, on average 90 per cent of the UK population tune into radio each week and that, again on average, a listener tunes into 21.9 hours of radio per week.
Other figures include:
* The share of all radio listening on any digital platform is up 17 per cent, to 34 per cent year-on-year;
* Almost half of the population has tuned in via any digital platform;
* 23 million adults have access to a DAB receiver – up five per cent year-on-year;
* Listening online reaches 52 million hours per week – up 24 per cent year-on-year; and
* 20 per cent of adults listen to radio via their mobile phone – up 19 per cent year-on-year.
In more detail….
* 47.3 million adults or 90 per cent of the adult (15+) UK population tuned in to their selected radio stations during the first quarter of this year – up by approximately 608,000 on the same quarter of last year. However, the total number of hours listened to radio was 1.03 billion, down three per cent, year-on-year.
* Listening to radio via a digital platform in terms of weekly reach* has increased by 11 per cent year-on–year, with 26.0 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, online) each week (up from 23.4 million in Q1, 2012).
* Digital listening hours for Q1 2013 increased 14 per cent, from 311 million hours in Q1 2012 to 355 million hours.
* DAB radio is still the most popular device when it comes to listening to digital radio, accounting for two-thirds of all digital hours. Listening via DTV (digital television) represents 14.5 per cent and listening online 14.6 per cent of all digital listening hours. DAB hours are 233 million (203 million during Q1, 2012 – up 15 per cent). DTV hours are 51 million (47 million during Q1, 2012 – up nine per cent). Online hours are 42 million (52 million during Q1, 2012 – up 24 per cent).
* The share of all radio listening via a digital platform now stands at 34.3 per cent compared to 29.2 per cent for the corresponding period last year and 26.5 per cent for Q1, 2011. The share of listening to DAB has increased by 18 per cent year-on-year to 22.5 per cent of all listening (19.1 per cent in Q1 2012).
* The share of all listening via DTV has seen a steady increase from 4.4 per cent in Q1, 2012 to five per cent this quarter. Online share of all radio listening has increased to five per cent, up from 3.9 per cent in Q1, 2012 and up from 4.9 per cent in Q4 2012.
* Access to a DAB receiver is up five per cent on Q1 2012 and currently 44 per cent of the population, or 23.2 million adults (aged 15+), claim to live in a household with access to a DAB set (c.f. 22.1 million in Q1, 2012).
* 20 per cent of adults aged 15+ claimed to ever have listened to the radio via a mobile phone, up 19 per cent year-on-year (c.f. 17 per cent in Q1, 2012). In the over-25’s demographic, 17 per cent say they have listened to the radio via their mobile phone (c.f 14 per cent Q1, 2012). In the 15-24 demographic, 37 per cent of those surveyed now claim to have listened to the radio in this way with 20 per cent stating they listen at least once a week and three per cent doing so every day.
Source: RAJAR, May 16 2013.
