WHAT is being claimed as the first online TV channel in the world dedicated to bars and pubs has been launched by a Scots magazine.
www.barandpub.tv has been set up by the DRAM (drinks retailing and marketing) magazine.
Publisher, Susan Young, is quoted, in The Drum media and marketing magazine, as saying: “We will be bringing news of the licensed trade to the people working in it in a very accessible video format. We will also be reaching out to pub customers encouraging them to visit their ‘local’.”
