THE latest radio listening figures have revealed that BBC Radio Scotland has experienced a 3.4 per cent decrease, year-on-year.
According to auditing authority, RAJAR, the station saw its ‘reach’ drop from an average 901,000 listeners during the third quarter of last year to an average 870,000 during the third quarter of this year, comprising the months of July, August and September.
Between Q2 2016 and Q2 2017, the station had seen its reach decrease by 4.4 per cent.
‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.
The reach figures in full are as follows, for Q3 2016-Q3 2017 (in brackets Q2 2016-Q2 2017):
BBC Scotland down 3.4 per cent (down 4.4 per cent)
Radio Borders up 1.9 per cent (down 3.6 per cent)
Capital Scotland down 14.1 per cent (down 2.9 per cent)
Central FM down 18.9 per cent (down 7.8 per cent)
Clyde 1 down 17.7 per cent (down 11.2 per cent)
Clyde 2 down 19.1 per cent (down 15.4 per cent)
Forth 1 up 16.9 per cent (down 8.7 per cent)
Forth 2 up 45.3 per cent (up 40 per cent)
Heart Scotland (formerly Real Radio Scotland) down ten per cent (down 8.4 per cent)
Kingdom FM up 22 per cent (up 13 per cent)
Moray Firth Radio down four per cent (up 9.5 per cent)
Northsound 1 up 6.6 per cent (down 5.3 per cent)
Northsound 2 down 11.5 per cent (down 23.3 per cent)
Original 106 up 7.6 per cent (down 17.7 per cent)
Smooth Radio Glasgow down 1.2 per cent (up 0.5 per cent)
Tay FM up 4.5 per cent (down 2.2 per cent)
Tay 2 (formerly Tay AM) up 2.6 per cent (up ten per cent)
Wave 102 up 40 per cent (up 25 per cent per cent)
West Sound down 13.5 per cent (up 0.6 per cent)
Source: RAJAR, October 26 2016.
