THE latest radio listening figures have revealed that BBC Radio Scotland has gained almost 80,000 additional listeners since the same period last year.
According to auditing authority, RAJAR, the station now reaches 948,000 listeners – more than a fifth of adults in Scotland.
In other words, an average reach of 870,000 during the months July-September last year has leapt by nine per cent to average reach of 948,000 during Q3 of this year.
‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.
And says BBC Radio Scotland: “Today’s new figures are the first to fully reflect the major schedule changes that were introduced between March and June of this year.
“These included a new Sunday morning edition of Good Morning Scotland, an extended phone-in and magazine format for Kaye Adams, topical comedy such as Breaking the News and a new live music show – The Quay Sessions – fronted by Edith Bowman.”
The reach figures in full are as follows, for Q3 2014-Q3 2015 (in brackets Q2 2014-Q2 2015)
BBC Scotland up nine per cent (down 1.5 per cent)
Radio Borders down 1.8 per cent (down 6.8 per cent)
Capital Scotland up 7.8 per cent (up 1.5 per cent)
Central FM up 26.7 per cent (up 10.4 per cent)
Clyde 1 up 16.1 per cent (up 9.4 per cent)
Clyde 2 up 16.7 per cent (up 19.3 per cent)
Forth One up 7.3 per cent (up three per cent)
Forth 2 up 35.8 per cent (down 2.9 per cent)
Heart Scotland (formerly Real Radio Scotland) down 3.1 per cent (up 0.7 per cent)
Kingdom FM up 15.5 per cent (down 6.3 per cent)
Moray Firth Radio down 0.8 per cent (down 4.2 per cent)
Northsound 1 up 9.9 per cent (down 0.7 per cent)
Northsound 2 down 10.3 per cent (up 5.7 per cent)
Original 106 up 1.2 per cent (down 6.3 per cent)
Smooth Radio Glasgow up 15.8 per cent (up 38 per cent)
Tay FM down 2.6 per cent (down 9.8 per cent)
Tay 2 (formerly Tay AM) down 32.5 per cent (down 32.9 per cent)
West Sound up 3.3 per cent (up 8.5 per cent)
XFM Scotland (formerly 96.3 Real XS Glasgow and now no longer operating) up 41 per cent (down 23.5 per cent)
There were no figures for the relatively-recently launched RockSport (previously known as Eklipse Sports Radio) which was featured by RAJAR during its last reporting cycle, with a Q2 2015 average reach of 7,000.
Nor are there figures for the recently-launched third stations by Clyde, Forth and Tay.
Source: RAJAR, October 29 2015.
