PUBLIC relations agencies are being increasing given responsibility for handling the digital profile of their clients, including blogging on their behalf and designing and building websites.
This is the conclusion of a survey conducted by the Public Relations Consultants Association (PRCA).
This latest piece of work is the PRCA’s third digital report, and its headlines read:
* In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work;
* Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR;
* Huge expectation that digital budgets will grow over the next 12 months; and
* In-house and agency staff alike do not feel they get enough training around digital.
Read more, here. And here, in the allmediascotland feature, The Media in Figures.
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A DOCUMENTARY produced at BBC Scotland – about an audacious scientific experiment – has reached the final shortlisting in an annual competition celebrating the best of the genre.
The British Documentary Awards – aka the Grierson Awards – sees The Girl Who Talked to Dolphins nominated in the category, Best science or natural history documentary.
Read more, here.
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BEGINNING today and continuing until Sunday, this year’s incarnation of the Take One Action film festival, with Edinburgh and Glasgow both hosting screenings “about the big issues of our time, from climate change to workers’ rights and the rising cost of education”.
Says the Take One Action website, here: “All screenings include simple, voluntary opportunities for audiences to connect and share ideas for creative and effective personal action – with inspiration from leading campaigners, journalists, filmmakers and politicians.”
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BEGINS The Scotsman’s Andrew Whitaker: “The UK is going through one of its most turbulent political periods in decades with Labour electing its most radical leader ever, the ongoing fragility of Scotland’s place in the Union, as well as the most severe spell of austerity since the early 1980s.
“Yet despite recent events such as the independence referendum and Jeremy Corbyn’s election as Labour leader showing political engagement on a scale not seen in living memory, popular culture rarely reflects much of what’s going on.
“Night after night the terrestrial TV channels pump out an endless stream of reality TV whether it’s about people working in £1 shops, the experiences of holidaymakers, or others hosting dinner parties for each other.
“The dominance of what some people may view as ‘lazy’ TV leaves the screen virtually bereft of quality issue-driven drama, particularly political drama – even that with a small p.
“Last Sunday saw an exception, about as rare as a blue moon, when the BBC screened an adaptation of the left-wing author, JB Priestley’s classic drama, An Inspector Calls.”
Read more, here.
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REPORTS the trade website, radiotoday.co.uk: “Commissioners from some of the UK’s biggest radio networks are speaking at the upcoming Nations & Regions Media Conference this year.
“The annual event, part of the Salford International Media Festival, will see sessions on radio visualisation, the BBC World Service, the future of radio production outside the M25 and a session on developments in the commercial radio sector.
“[Westminster Minister for Culture, Communications and Creative Industries] Ed Vaizey is attending, delivering a keynote, along with BBC Radio 4’s weekly Media Show presenter, Steve Hewlett.”
Read more, here.
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