SOME 90 per cent of adults (people aged 15+) in the UK tuned into radio during the months April to June, according to the latest, official figures.
Says RAJAR (Radio Joint Audience Research Ltd), that amounts to some 48.2 million adults, up by approximately 385,000 on the same quarter of the previous year (Q2, 2014).
The total number of hours listened to radio was 1.05 billion.
And, adds RAJAR, digital listening hours for Q2 2015 have increased by 11 per cent, year-on-year, to 418 million hours being listened to every week.
DAB radio is still the most popular device when it comes to listening to digital radio, accounting for 67 per cent of all digital hours. Listening via DTV (digital television) represents 12 per cent and listening online 16 per cent of all digital listening hours.
Other findings:
* DAB hours are 280 million from 247m in Q2 2014 – up 13 per cent
* Online hours are 67 million from 63m in Q2 2014 – up six per cent
* DTV hours are 49 million from 50m in Q2 2014 – down one per cent
* The share of all radio listening via a digital platform now stands at 39.9 per cent, up from 36.8 per cent in the corresponding last year (c.f Q2 2014). The share of listening to DAB has increased by 13 per cent year on year to 26.7 per cent of all listening (24.1 per cent in Q2 2014).
* The share of all listening via DTV has decreased from 4.8 per cent in Q2, 2014 to 4.7 per cent this quarter. Online share of all radio listening has seen a slight increase from 6.2 per cent in Q2 2015 to 6.4 per cent in this quarter.
* Access to a DAB receiver is up five per cent, year-on-year, and, currently, 50.9 per cent of the population, or 27.3 million adults (aged 15+), claim to live in a household with access to a DAB set (c.f. 25.9 million adults in Q2, 2014).
* 25 per cent of adults 15+ claim to listen to the radio via a mobile phone or tablet at least once per month. This is up 13 per cent, year-on-year. 36 per cent of 15-24 year-olds claim to listen to the radio via a mobile phone or tablet at least once per month, down one per cent, year-on-year.
Source: RAJAR, August 6 2015.
