ON average, 89 per cent of the UK population tune into radio each week – according to the last figures from listener auditing body, RAJAR.
Says RAJAR, in its latest quarterly bulletin, on average a listener tunes into 21.3 hours of radio per week and the share of all radio listening on any digital platform is 39.6 per cent.
Meanwhile, 26 million adults have access to a DAB receiver – up three per cent, year-on-year. And listening online has reached 69 million hours per week – up five per cent, year-on-year.
RAJAR also says that 22 per cent of adults listen to radio via their mobile phone or tablet at least once per month – up 20 per cent, year-on-year.
Other findings include:
* 47.7 million adults or 89 per cent of the adult (15+) UK population tuned in to their selected radio stations in the first quarter of 2015. This was down by approximately 50,000 adults on the same quarter of the previous year (Q1, 2014). The total number of hours listened to radio is 1.02 billion.
* Digital listening hours for Q1 2015 have increased by six per cent, year-on-year, to 403 million hours being listened to every week.
* DAB radio is still the most popular device when it comes to listening to digital radio, accounting for 65 per cent of all digital hours. Listening via DTV (digital television) represents 12 per cent and listening online 17 per cent of all digital listening hours.
* The share of all radio listening via a digital platform now stands at 39.6 per cent – up from 36.6 per cent in the corresponding last year (c.f Q1 2014). The share of listening to DAB has increased by eight per cent, year-on-year, to 25.9 per cent of all listening (23.7 per cent in Q1 2014).
* The share of all listening via DTV has decreased from five per cent in Q1, 2014 to 4.8 per cent this quarter. Online share of all radio listening has increased steadily to 6.8 per cent, up from 6.4 per cent in Q1, 2014 and five per cent in the same period in 2013.
* Access to a DAB receiver is up three per cent, year-on-year, and currently 49.0 per cent of the population, or 26.2 million adults (aged 15+), claim to live in a household with access to a DAB set (c.f. 25.5 million adults in Q1, 2014).
* Twenty-two per cent of adults 15+ claim to listen to the radio via a mobile phone or tablet at least once per month. This is up 20 per cent, year-on-year. As of Q1 2014 this figure contained listening to radio via a tablet. 34 per cent of 15-24 year-olds claim to listen to the radio via a mobile phone or tablet at least once per month, up four per cent, year-on-year.
Source: RAJAR, May 21 2015.
