THE Daily Record newspaper was read by an estimated average 3,100,000 people each month between October last year and September this year – with an average 1,183,000 of them doing so only on their smartphone or tablet.
The figures come from the National Readership Survey, and concern readers aged 15 and over.
And it says the estimated 3,100,000 comprise readers of the print edition of the Record, along with those who viewed the paper online, on their desktop or laptop computer, plus, of course, those who looked at the paper using their smartphone or tablet.
The figures relate to the Daily Record, not the Record and its sister title, the Sunday Mail, albeit Sunday Mail content appears on www.dailyrecord.co.uk, which primarily carries Record content.
Meanwhile, The Scotsman newspaper was read by an estimated average 1,647,000 people each month over the same period – with an average 628,000 of them doing so only on their smartphone or tablet.
Other estimated figures released by the NRS:
* The Daily Telegraph/telegraph.co.uk – 16, 266,000 (print, laptop/desktop and mobile/tablet), of which 7,186,000 exclusively mobile/tablet;
* The Guardian/theguardian.com – 16,255,000 (print, laptop/desktop and mobile/tablet), of which 7,207,000 exclusively mobile/tablet;
* The Independent/independent.co.uk – 10,384,000 and 4,730,000;
* The Times/thetimes.co.uk – 4,707,000 and 386,000;
* Daily Mail/dailymail.co.uk – 23,578,000 and 10,249,000;
* Daily Mirror/mirror.co.uk – 16,784,000 and 7,370,000;
* The Sun/thesun.co.uk – 13,926,000 and 972,000;
* London Evening Standard/standard.co.uk – 6,585,000 and 1,250,000; and
* Metro/metro.co.uk – 14,230,000 and 3,710,000.
Source: National Readership Survey, November 26 2014.
