ANOTHER month and another set of declining daily and Sunday newspaer sales figures in Scotland – according to the Audit Bureau of Circulation.
And says the auditing body, several newspapers have once again suffered double-digit percentage drops in their sales performance, this time between January last year and last month.
Elsewhere, The Scottish Sun on Sunday has no year-on-year figure, having been launched less than 12 months ago. Its January average was 201,988, up on the average 197,319 for December.
Meanwhile, there are no longer monthly ABCs for either The Herald or the Sunday Herald following a decision in August for the papers to be part of the twice-yearly regional newspapers sales survey.
In summary, the daily newspapers figures – issued at midday – concern sales in Scotland between January last year and last month and reveal the following:
Daily Mirror – 8.4 per cent drop = from 22,609 on average in January last year, to 20,710 last month;
Daily Record – 8.6 per drop = from 264,737 on average in January last year, to 242,012 last month;
Daily Star of Scotland – 15.9 per cent drop = 61,932 to 52,069;
The Scottish Sun – 11.3 cent drop = 319,864 to 283,865;
Scottish Daily Express – 9.1 per cent drop = 60,986 to 55,436;
Scottish Daily Mail – 5.7 per cent drop = 109,933 to 103,611;
Daily Telegraph – 4.4 per cent drop = 19,446 to 18,587;
Financial Times – 17.4 per cent drop = 3,292 to 2,718;
The Guardian – 11.3 per cent drop = 12,477 to 11,066;
i – 29.9 per cent up = 14,177 to 18,418;
Independent – 49.9 per cent drop = 6,225 to 3,119;
The Scotsman – 17.5 per cent drop = 38,844 to 32,035; and
The Times – 1.2 per cent drop = 18,842 to 18,618.
Meanwhile, the Sunday titles’ sales figures in Scotland were as follows:
Daily Star of Scotland – Sunday – 49.8 per cent down = 57,939 to 29,077;
Sunday Mail – 21.9 per cent down = 357,724 to 273,510;
Sunday Mirror – 50.1 per cent down = 40,993 to 20,442;
The People – 50.2 per cent down = 22,634 to 11,261;
Scottish Sunday Express – 19.8 per cent down = 39,845 to 31,948;
The Sunday Post – 19.3 per cent drop = 215,861 to 174,115;
Scottish Mail on Sunday – 8.4 per cent down = 98,710 to 90,458;
Independent on Sunday – 13 per cent down = 6,488 to 5,644;
The Observer – 13 per cent down = 16,699 to 14,521;
Scotland on Sunday – 24.4 per cent down = 48,388 to 36,597;
Sunday Telegraph – 3.6 cent down = 16,794 to 16,194; and
Sunday Times – 7.9 per cent down = 52,670 to 48,473.
